Chief and Elektron Exhibiting at NACE 2014 - BodyShop Business
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Chief and Elektron Exhibiting at NACE 2014

Brands to offer product exhibitions, training sessions at event.


Chief Automotive Technologies and Elektron will be exhibiting their latest products at booth 20021 at NACE 2014. The brands will also offer attendees free training on how to properly repair their vehicles at two

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educational sessions.


“Manufacturers are increasingly using aluminum and advanced high-strength steels in vehicle construction,” said Bob Holland, director of collision in North and South America for Chief and Elektron parent company Vehicle Service Group (VSG). “Properly repairing these metals requires new equipment and techniques. NACE attendees will see that Chief and Elektron can provide tools and training needed to prepare their shops for the future.”

At “Aluminum 2014,” an educational session led by Chief’s Ken Boylan, global training manager, and Richard Perry, global repair product manager, NACE attendees can learn about the latest repair, replacement and joining methods for aluminum components. Boylan and Perry will also lead “Design Based Repair,” a session focused on damage analysis and repair planning for late-model vehicles. “Aluminum 2014” will be held Wednesday, July 30 from 10:30 a.m. to noon, and “Design Based Repair” will be held Thursday, July 31 from 10:30 a.m. to noon.


The Chief booth will feature a 20-foot-long, wide-track impulse-E/VHT frame rack equipped with LaserLock Live Mapping system and new Structural Holding Package, as well as advanced welders and the MultiTool Aluminum Dent Repair Station from Elektron.

Anyone buying a full-size Chief frame rack at NACE 2014 will receive an extra pulling tower with 10 tons of pulling power for free. Each tower on Chief’s full-size frame racks can be rotated 360 degrees around the deck to provide unlimited pulling angle options.

When paired with the Structural Holding Package, Chief frame racks can be used to properly secure modern vehicles for sectioning or to evenly pull steel frames. The additional holding points provided by the Structural Holding Package make it easier to return a vehicle to OEM specs. NACE 2014 attendees can add Chief’s F.A.S.T. Anchoring System for trucks and vans to the Structural Holding Package at half price.


Chief’s show specials also include significant savings on the Elektron MULTISPOT MI-100control T resistance spot welder. As a bonus, those buying a MULTISPOT MI-100control T at NACE will receive Elektron’s new MultiMig 511 MIG/MAG inverter welder at no charge. The MultiMig 511 is designed to help technicians weld aluminum as easily as they weld steel.

For those looking to upgrade to the latest evolution in computerized measuring, Chief will include a free tripod and $1 vehicle specifications with its LaserLock Live Mapping system. The tripod enables LaserLock’s self-leveling laser scanner to be used with a two-post lift for blueprinting repair plans, which can improve a shop’s cycle times. Since LaserLock’s scanner and tripod work with two-post lifts, the shop’s frame rack can be dedicated exclusively to repairs.


The Structural Holding Package, Elektron welders and LaserLock Live Mapping system are all included in the Ford 2015 F-150 Collision Repair Program.

More information:

Chief Automotive Technologies


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