Chief Introduces VelocityMAX Measuring System - BodyShop Business
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Chief Introduces VelocityMAX Measuring System


Chief Automotive Technologies has introduced VelocityMAX, a computerized frame measuring system that Chief says will give shops more accurate damage identification and design-based repairs.
“VelocityMAX helps shops make more money by revealing hidden damage up front, so estimators can write more accurate and profitable estimates. It also offers a number of exclusive features that enable technicians to work more efficiently to maximize productivity and profitability,” said Mike Cranfill, vice president of collision for Chief. “Its proprietary software will even help them identify incorrect pull set-ups before they are made, to prevent additional damage and speed up the repair process.”
Velocity uses a laser scanner to provide exact measurements of the entire vehicle for accuracy. Chief says Velocity measures more reference points than any other system and does so simultaneously, so technicians can repair vehicles with diamond or twist damage, as well as frames with both front and rear damage. Chief says Velocity is the only system that can measure both strut towers at the same time and can accurately measure engine cradles and cowl hits. Technicians using Velocity can continue measuring in real-time while making repairs.

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Chief says that shops using Velocity can print full-color inspection reports showing all vehicle damage before, during and after repairs. These reports document damage and necessary repairs and prove that the shop returned the vehicle to pre-collision condition.

All Chief measuring systems offer the company’s exclusive precision vehicle specs. Chief personnel measure every vehicle themselves with the frame anchored and the suspension unloaded in order to provide technicians using Chief systems with accurate measurements. Chief says its specs cover more vehicles than any other system available.
The VelocityMAX comes standard with:

• Intelli-Tape: Record and wirelessly transmit body openings and other point-to-point data to the VelocityMAX system.

• Rear Wheel Tracking Gauge: Check and verify rear wheel tracking, offset, toe and length from body zero line so technicians can correct alignment issues before reassembly, saving time. Measurements automatically display on the VelocityMAX monitor screen.


• Chief Exclusive E-Access Tech Support: Link directly to the Chief Tech Support team if needed. Chief experts can view the technician’s VelocityMAX monitor and walk him or her through the repair process quickly and accurately and can even assume control of the system, if requested. This exclusive feature also makes it possible to update the shop’s specs regularly.

• Velocity, AutoScan and Estimator Pro-V Software: Easy-to-follow software provides more revenue-generating opportunities and saves time during the front-end inspection and estimating process.

“As vehicles continue to grow in complexity and become increasingly difficult to repair, technicians and shop owners appreciate VelocityMAX’s fast set-up and step-by-step tutorial program that help them make high-quality repairs quickly, accurately and profitably,” says Cranfill.


More information:

To learn more about Chief, call 877-644-1044 or visit

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