Chip Foose to Promote BASF Products - BodyShop Business

Chip Foose to Promote BASF Products

BASF Automotive Refinish Solutions today announced that it has signed a multi-year agreement with Chip Foose, well-known automotive and product designer, to promote its waterborne automotive refinishes and to develop a new line of automotive refinish colors under the Foose name.

No stranger to BASF automotive refinish paint, Chip Foose grew up watching his dad spray BASF’s R-M paint. Today, Foose owns Foose Design, a company that specializes in illustration, graphics, ideation model making, surfacing and complete construction of automobiles and automotive related products.

"When I was creating my business, I was careful to select the ‘best of the best,’ in people and in products – and that included paint,“ said Foose. “I talked to the people who know paint best – the painters and the detailers. And every one of them gave me the same recommendation for paint: BASF.

“Once I started spraying BASF’s brands R-M and Glasurit, I understood immediately what the detailers were talking about. For years, these BASF paints have helped take my projects to the Ridler Awards, to the Specialty Equipment Manufacturers Association show (SEMA), to the cover of magazines and to TV with Overhaulin’.“

BASF says it shares Foose’s desire for the best people and products, which is why the company is excited to have an official partnership in paint with Foose.

“Chip Foose has long been a friend of BASF and a fan of our automotive refinish paints,” said Darlene Eilenberger, director of marketing for BASF Coatings in North America. “We’re very excited about taking our relationship with Chip to a new level as we work with him to create a new line of custom colors.”

Look for BASF to debut its Foose-inspired automotive refinish paint colors later this year.

For more information, visit

You May Also Like

Cruise Postpones Release of Driverless Taxi Service

Cruise, a GM subsidiary, recently announced that it will miss its goal of launching a large-scale self-driving taxi service in 2019.

Cruise, a GM subsidiary, recently announced that it will miss its goal of launching a large-scale self-driving taxi service in 2019. Cruise CEO Dan Ammann said the company plans to dramatically increase the number of its autonomous test vehicles on the road in San Francisco, but will not be offering rides to regular people this year, according to an article from The Verge.

Cutting Edge Automotive Solutions Partners with Andretti Rallycross

Andretti Rallycross announced that Cutting Edge Automotive Solutions will serve as technical partner on Cabot Bigham’s No. 02 OINK Clothing Beetle for the remainder of the 2019 Americas Rallycross season, showcasing their SP Tools USA brand.

Ford, Volkswagen Expand Collaboration to Include Autonomous, Electric Vehicles

Ford Motor Company and Volkswagen AG announced they are expanding their global alliance to include electric vehicles – and will collaborate with Argo AI to introduce autonomous vehicle technology in the U.S. and Europe.

CCAR Updates Website with More OSHA Alliance Resources

CCAR (Coordinating Committee For Automotive Repair) has announced the addition of new Occupational Safety and Health Administration (OSHA) Alliance content on its main website,

CARSTAR McLaren Lake Forest and CARSTAR McLaren Irvine Open in California

Owned by husband-and-wife team James and Mary Davis, CARSTAR McLaren Lake Forest and CARSTAR McLaren Irvine are a family business.

Other Posts

CIECA to Offer Webinar on What Businesses Need to Know to Implement CIECA Standards

CIECA will hold its next CIECAst webinar, “Implementing CIECA Standards: Implementation Guide and Appendix C – BMS, Code Lists and Shema Components,” on Tuesday, Dec. 11, 2018 at 11 a.m. CST.

CARSTAR Urges Customers to Stay Winter Ready

Cold weather can create some of the harshest driving conditions of the year. The months between October and February top the list for accidents, vehicle damage and injuries.

CIECA Adds Broadly as Corporate Member

The Collision Industry Electronic Commerce Association (CIECA) announced that Broadly has joined CIECA as a corporate member.

NABR Launches BillableGenie Online Searchable Database of Insurer-Paid Not-Included Procedures

National AutoBody Research (NABR) has announced the launch of its BillableGenie online service, an independent, centralized source of actual data on insurer paid not-included procedures and operations, labor rates, labor rate concessions and other manually entered estimate line items.