Noted journalist and social media expert Chris Brogan delivered an engaging opening general session presentation Thursday, Oct. 6 at Automotive Service and Repair Week (ASRW). The presentation was sponsored by DuPont Performance Coatings. The ASRW Expo opened immediately following the conclusion of Brogan’s presentation.

Brogan’s keynote presentation focused on guest experience design and the importance of augmenting traditional ways of generating business for the auto repair industry.

"29 years of success says we are doing the right thing and we will continue to do the right thing," said ASA president Ron Pyle before Brogan took the stage. "We have been entrusted to work for the industry and we will continue to do that as well as we can. Making ASRW and the people we serve successful is one way to make that possible."

Brogan, who is also a marketing consultant and frequent speaker about social media marketing, educates businesses and organizations on how social software aligns with their strategies. He is the president and CEO of Human Business Works, an education and community company. He consults and speaks professionally with Fortune 100 and 500 companies such as PepsiCo, Microsoft and more on the future of business communications and social software technologies. He is the New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Brogan’s blog, chrisbrogan.com, is in the Top 5 of the Advertising Age Power150. He has over 11 years of experience in online community, social media and related technologies.

"Chris Brogan is passionate about engaging people and was full of energy opening ASRW," said Harry Hall, DuPont North America sales manager of the Refinish Division. "As longtime supporter of NACE we recognize the need to be diverse in generating customers and the impact that it can have on our industry."