Collision Hub Partners with BASF on Live Waterborne Panel Broadcast - BodyShop Business
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Collision Hub Partners with BASF on Live Waterborne Panel Broadcast

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Collision Hub announced a partnership with BASF Automotive Refinish Solutions for the live video broadcasting of BASF’s Waterborne Panel Discussion at this year’s AASP Northeast Tradeshow.

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The Waterborne Panel Discussion is scheduled to air live on Friday, March 18, at 8 p.m. EST on CollisionHub.com. The program will be presented by Tom Hoerner, Strategic Initiatives, BASF Refinish, and is set to feature some of BASF’s current waterborne partners for a panel discussion about the transition to a waterborne paint system.

BASF’s presentation of this information to a live audience through Collision Hub’s multiple media channels is in line with an ongoing attempt to educate the industry as a whole on a sustainable approach to collision repair, the company says.

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“BASF Automotive Refinish is very pleased to have the opportunity to spread the word about waterborne paint systems to attendees at the AASP Northeast Tradeshow,” said Darlene Eilenberger, director of marketing for BASF Automotive Refinish in North America. “And thanks to Collision Hub, BASF can now share its waterborne panel discussion with the entire nation via a live Web cast.”

“Collision Hub is excited about another opportunity to provide a much-needed educational service to the Collision Repair Industry," added Collision Hub Founder and CEO Kristen Felder, “and with the help of BASF Refinish, we look forward to making waterborne education increasingly accessible and affordable as we move into 2011.”

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