News: Consolidator Report
New survey will identify drivers behind event attendance and the impact of future presentation topics.
The Collision Industry Conference (CIC) Marketing Committee is asking industry members to take its new survey, which aims to identify the drivers for CIC meeting attendance and the impact of future presentation topics.
The CIC is a forum made up of participants from all industry segments – repairers, insurers, paint and material companies, equipment, vehicle manufacturers, data providers, trade associations and more – who come together to discuss issues, enhance understanding, find common ground and communicate possible solutions to the industry.
“The CIC survey initiative is an essential tool at being able to capture feedback from the attendees,” says Randy Stabler, CIC chairman. “At the meetings and for a variety of reasons, not everyone voices their opinions about the content, and this survey will allow every attendee to have a voice in shaping the content. If people have reactions or suggestions to past meeting content or formats, they can provide the committees with their views in an anonymous fashion. We will now be able to determine whether the meetings are really hitting the mark and providing the value we intend.”
Guy Bargnes, chair of the CIC Marketing Committee, created a subcommittee of industry representatives who developed the survey.
“We want to engage the industry and understand the motivating factors in attending CIC events. We also hope to use the feedback to tailor the content at each meeting to ensure it hits the critical topics affecting collision repair businesses across all spectrums on a daily basis,” Bargnes says. “The surveys aim to not only drive participation in CIC, but also make the CIC events as beneficial as possible to those attending.”
The subcommittee also created a second survey that will be specifically tailored to attendees of CIC’s events throughout the year. Following CIC Atlanta, April 8-9, this survey will be deployed to event attendees via email. Click here to take the survey.