Collision Repair Market Remains Soft, CCC Analyst Says - BodyShop Business

Collision Repair Market Remains Soft, CCC Analyst Says

The recession has etched permanent changes into the auto-physical damage industry, according to CCC Crash Course Update 2010 – a semi-annual publication written by CCC Information Services Inc. Lead Analyst Susanna Gotsch. Contributing to the situation, according to Gotsch, is the fact that consumers remain burdened with significant debt, unemployment remains high and consumer spending and consumption are still reserved.

Slow economic recovery, in the form of lower claim frequency and fewer repairs, continues to translate into a soft market for the automotive insurance and collision repair industries.
In addition, Gotsch stated: “The Internet and social media have changed the speed and manner in which consumers get their news and communicate, and, perhaps more significantly, changed the expectations and desires of the consumer. Companies need to be even more aware of variances among their customer base – by age, demographic, employment situation and geography – than potentially ever before. As it often does, technology is leading us into a new era. The key is for shops and insurers to understand and adjust to the changing market, and use the technology to provide customers with a transparent and efficient claims experience.”

More information:

To read more of Gotsch’s work, view or download an electronic copy of CCC Crash Course Update 2010 at Click on the “2010 Crash Course Update” section of the home page for additional details.

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Deadline for Busch Memorial Scholarships Approaching

Two scholarships will be awarded to students pursuing a collision career.

The ASE Education Foundation announced that the deadline to apply for the Michael Busch Memorial Scholarships is March 31. Presented by the foundation, two scholarships will be awarded for the 2024-25 academic year to students pursuing a career in the collision industry.

Qualified applicants should be graduating high school seniors or have graduated from high school or received a GED certificate. In addition, applicants should be enrolled or planning to enroll as a full-time student in a two- or four-year college or university or in an ASE-accredited post-secondary collision repair program.

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