News: Consolidator Report
Matrix products are used in creating all the masterpieces that exit Danny “The Count” Koker’s custom refinish shop in Las Vegas on every episode.
Matrix Automotive Finishes, a brand of Valspar Automotive, is the official automotive paint brand for the sixth straight season of “Counting Cars,” History’s reality TV series that profiles the transformation of run-down beaters into custom hot rods. Matrix products are used in creating all the masterpieces that exit Danny “The Count” Koker’s custom refinish shop in Las Vegas on every episode.
“Our history with Count’s Kustoms goes way back… long before they were famous,” said Laura Yerkey, Valspar Automotive director of marketing in the Americas. “Danny’s shop and specialty painter, Ryan Evans, have been using Matrix for more than a decade. They’re genuinely loyal to the brand and continually create world-renown paint jobs with Matrix. There’s truly no greater testament to the product’s capabilities and proven performance.”
Season 6 of “Counting Cars” marks another strong year for Matrix on and off the air, Yerkey says, with continued product innovation and an upcoming campaign that recognizes the industry’s best with a spray gun – Evans included. Evans was instrumental in bringing Matrix to the shop five seasons ago. “I’ve used just about every manufacturer’s paint,” said Evans. “Sixteen years ago, at Count’s Kustoms, we were lost. We didn’t know who to use. We used this company’s base, that company’s primer and another company’s clear. Nobody wants to do that. Everybody really wants to work with one system because they’re all made to go with each other.
“As time went on they started bringing me basecoats and again knocked it out of the park. Their sealers, same thing. This was starting to really build into a solid system from bare metal up. Then I saw their custom colors and was blown away. Matrix literally can make you anything you want…candies, pearls, multi-layer tri-stages. Finally, I found that complete system that covers everything, and that’s Matrix.”
To meet Evans and the rest of the Counting Cars cast, and see the team’s feature Matrix car, visit the Valspar Automotive Booth, no. 10851 at SEMA November 1-4, 2016.