2008 Editions Archives - Page 4 of 9 - BodyShop Business
The Mighty MIG

A little understanding of MIG welding will help you become your own personal troubleshooter. It will also help you create welds that aren’t just ‘pretty’ but are able to pass a destructive test.

Eliminate the ‘Fear Factor’

A group of your technicians confronts you with a list of demands and threatens to leave if those demands aren’t met. But there’s no need to panic if you’re running a sound business and have a plan to introduce new employees.

Customers for Life

The key to getting customers to come back to your shop time and time again is post-repair
communication.

Custom-Made Revenue?

The growing demand for custom and restoration work has made it worth looking at by collision repair shops hungry for more profits.

Work Off Your Own Estimate

I remember 20 years ago when a wreck would be driven in or towed in and we would let the insurance company write the estimate, putting “repair as per insurance estimate” on the work order. Then, we would order the parts and fix the car. There might even have been an occasional phone call made

Taking On the Challenge

When Bill Babcox asked me to join  Babcox Publications, I immediately experienced multiple emotions: excitement, intrigue and curiosity, all based around taking on a new challenge. So, in the weeks following the offer, I carefully evaluated each of those feelings while deciding on what my next career move would be. Embarking on the journey of

RIP, Yellow Pages

It’s official: the Yellow Pages is dead. Hopefully you didn’t hear it here first. Hopefully you heard the death knell a long time ago and decided the Internet was the way to promote your brand. The Yellow Pages I’m referring to is the big yellow paper directory dropped off on your doorstep that some people

Addressing Water Intrusion in the Volkswagen Taillight Area

Vehicle manufacturers regularly publish Technical Service Bulletins (TSBs), which are updates to repair procedures, techniques, part numbers, equipment and materials, as well as repair information for known issues reported from repair facilities and customers. Without prior knowledge of these updates, you and your team may service or repair a vehicle with outdated information. Or you

Time to Strategize

Many repairers still don’t truly comprehend the real purpose of ‘lean.’ Understanding that it’s simply a strategy and nothing more will go a long way toward beginning the process of implementation.

5 Marketing Ideas to Heat Up Your Business

Consumers should become familiar with your shop long before they get in an accident. Here are some ways to make sure they do.

5 Steps to a Collision Shop Marketing Plan

A marketing plan is a key component to any business’s success. It defines who we are, where we are, where we’re planning to go, how we’re going to get there and how much the journey will cost. It tells us where work is going to come from and spells out what we’re going to do

Get Stuck on Adhesive Bonding

When used in conjunction with welding, adhesives can provide
a better repair than welding or adhesives alone.