2010 Editions Archives - BodyShop Business
Collision Repair Customer Profiling

In order to develop profitable relationships with your customers, you need to be an expert in dealing
with their different personalities.

Guide to Adhesives in Collision Repair

All adhesives are not the same. And don’t assume that adhesives are universally recommended for repairs by all the OEMs. These are just some of the sticky subjects I’ll cover based on my experience with these products.

Back to Basics: Selling

In a collision repair center, the most important activity is selling.

Banish Bottom-Line Business

Businesses that focus solely on the bottom line usually produce bad customer experiences. Understand what makes customers smile – and show honesty and integrity – and you’ll be rewarded.

Get to Know the DEG

he Database En-hancement Gateway. It sounds a little like a term you might hear in a Star Trek episode, doesn’t it? (Cue Star Trek theme song): "All crew members brace yourselves, we’re putting the ship into warp drive to reach the Database Enhancement Gateway!" But it has nothing to do with space or science fiction

Get the Right Tool

I know this column will seem a little simple to most of you, but I felt it was a subject that was worth revisiting. Besides, it gave me a reason to update all of you on my little project. But before I go any further, I want to wish all of you a happy and

Eliminating Waste for a Lean Body Shop

Why do we all spend ridiculous sums of cash to create low cost? Until all parties involved in the collision repair process start looking at the value stream together, we’ll never realize the potential of what we can provide for the customer and for our organizations.

Why the Customer is King

BSB Publisher Scott Shriber finds inspiration in a fast-food window.

Customer Service: Getting Back to Basics

Ball position, check. Feet and shoulders square to target line, check. Grip neutral, check. Hands slightly pressed forward, check. Muscles relaxed, check. Lock and load. Anyone who’s a golfer will recognize this checklist. These are the things you want to make sure are proper before you swing the club. They’re the fundamentals, really, upon which

Diary of a Bad Collision Repair

Bad collision repairs are allowed to take place, pure and simple. Greed and not caring allow them to take place. And I’ve seen my fair share.

Prep for Perfection

Shortcuts and speed only lead to hack paint jobs. Performing the right paint prep procedures from start to finish will help you avoid costly re-dos.

Back to Basics: Body Shop Marketing

The term ‘marketing’ is poorly understood in the collision repair industry, yet it’s the most important activity in a body shop. Here’s the true definition of it and how to maximize its effectiveness.