As an editor of a trade magazine, you do more than just write articles and edit copy. You also serve as a sympathetic ear to readers who call in and want to discuss problems they’re having with their businesses. But hopefully you’re not just offering emotional support but rather, coming...
Mistake-proofing your business is all about eliminating the guesswork and making it easier to do things the right way rather than the wrong way.
Starting our DRP involvement with a small insurance company at first seemed like a good idea. But we soon realized that more volume didn’t necessarily mean more profit. Part 10 of a series.
Creating and then executing an effective marketing plan isn’t easy. Here are some tips to help you succeed in getting your message out...and avoid wasting too much of your hard-earned money.
Case File #1 Problem: Declining profit margins Solution: Offering paint protection service Shop #1 name: House of Color Location: Missoula, Mont. Owner: Lee Frank Shop #2 name: Centers 3 Collision Repair Location: Lynnwood, Wash. Owner: Dan Gilfeather A new add-on service helped these shop owners boost their bottom lines. R...
