The Collision Industry Foundation (CIF) "Crash Hunger" program was a kick-off highlight at the recent Collision Industry Conference (CIC) meeting in Salt Lake City, Utah. Ginette Bott, chief marketing officer of the Utah Food Bank, gave an insightful presentation about hunger needs and how the industry can give "time, food, or money" to help bridge the gap in any market.
The CIC reception hosted the Crash Hunger program and raised in excess of $3,650, which will be split between the national initiatives, such as Feeding America and the Utah Food Bank, as part of the continuing "Leave Something Behind" program. Leave Something Behind has been an initiative between CIC and CIF to leave behind a charitable contribution in several visited cities. This is the largest sum of funds ever raised at a CIC meeting for charitable causes.
"The outpouring of support was awe-inspiring," commented CIF Chair Bill Shaw of PPG Industries, "I am overwhelmed at how much this program has hit home with so many in our industry. Additionally, we are extremely proud of our donation pad campaign. It is an excellent way for shops to engage their customers through a charitable means. They can make a $1 donation with every car they fix and raise awareness of their personal efforts in the fight against hunger in America."
Donation pads are available for Crash Hunger through CIF at any time. Each pad is $50 for 50 sheets at $1 donation per sheet. All businesses are encouraged to have a donation pad at each location. They are asked to display each "bought" donation sheet on their wall, thus encouraging greater participation by their customers. They may also display the employees’ names as the donors if they so desire.
To order pads or for more information about this program, please contact the CIF office at (804) 427-6982. Each pad is $50 with no limit on the number of pads that may be purchased. Credit cards, checks and money orders accepted.
Collision Industry Foundation