Crashrepairinfo.com Is Here - BodyShop Business

Crashrepairinfo.com Is Here

Launched by the OE Roundtable, crashrepairinfo.com educates consumers on technical information, various types of parts, repair rights and more.

At the Collision Industry Conference (CIC) last month, a brief announcement was made that the OE Roundtable launched a site called crashrepairinfo.com. It was so brief, in fact, that some attendees may have missed it if they were outside the room grabbing more coffee or answering a phone call. Brief, but significant.

Crashrepairinfo.com is yet another tool you can steer your customers to so that they can become educated on the sophistication of modern-day vehicles, the technology and skill it takes to repair those vehicles, and what to look for in a body shop that can handle such repairs. It also explains their rights, how insurance works, the difference between OE, aftermarket and salvage parts, and definitions of various collision industry terminology.

I think we all believe that consumers are becoming more educated on the ins and outs of the brand-new vehicles they buy, but it’s every body shop’s responsibility to pound this information home to each and every customer that crosses their threshold. I think it was Sy Syms of the Men’s Warehouse who said, “An educated consumer is our best customer.” That could very well apply to our industry, too, right?

I can’t tell you how many times I’ve explained to a friend who just bought a car or got in an accident the complexities of their vehicle and the importance of taking it to a qualified shop. At the end of my spiel, they invariably say the same thing: “Wow! I never knew that! I had no idea!”

The creation of crashrepairinfo.com is also encouraging from the standpoint that it shows that OEs are starting to recognize the importance of making sure their vehicles are repaired safely and correctly after they roll out of the dealership. I feel that they will do more and more of this, and while they will also help promote this information, body shops must also recognize the critical role they play in spreading the word.

You May Also Like

Is Auto Glass Replacement Right For Your Auto Body Shop?

With ADAS features, required calibrations for auto glass and the variety of repairs currently being done in shops, glass seems an obvious fit to today’s business model.

Being diverse or adapting to change is more than a thought or want; it’s necessary for the survival of any business. 

The repair industry is changing every day. In some cases, it seems to change hourly. What was a priority last week or even yesterday can be pushed back by something new today. 

Plastic Repair: A Solution to the Parts Shortage

If you can’t get parts, then it makes sense to repair them. So maybe it’s time to dust off the old plastic welder and two-part bumper repair adhesives.

Vehicle Structures: A Mixed Bag

By now, we all should know that vehicles today are made from an amalgam of different materials that require identification and research.

Auto Body Welding: Look Before You Weld

Don’t just grab and go; are you looking up the OEM procedures before welding?

STRSW: From Terminology to Technique

Plug welding and spot welding are not the same, but many use these two terms as if they’re interchangeable.

Other Posts

Are You Ready to ROCK in 2023?

Do you know a “rockstar” in the automotive aftermarket? Then it’s time to nominate them as a Vehicle Care RockStar!

BodyShop Business 2022 Executives of the Year

This year’s Single-Shop award winner is Michael Bradshaw of K & M Collision in Hickory, N.C., and the Multi-Shop winner is Matt Ebert of Crash Champions.

Vehicle Calibrations and Mechanical Repairs

Whether you’re replacing a radiator or repairing collision damage, deviating from OEM requirements will make a shop a target for blame should something go wrong.

Preparing the Collision Industry for Electric Vehicles

Today’s electric vehicle/hybrid revolution combined with the lightning-speed proliferation of ADAS features has made training essential.