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After 12 years, Cromax, which now belongs to Axalta Coating Systems, will make its trade show debut as new brand.
Automechanika has announced that, after twelve years, Cromax, which used to be one of many products made by DuPont Refinish, will make its trade-fair debut as a new brand in Frankfurt Sept. 16-20. Cromax now belongs to Axalta Coating Systems, a newly founded, independent company with more than 140 years of experience in the paint sector that supplies more than 120,000 customers in 130 countries.
“We had no difficulty in choosing the fair as our marking tool, especially for the Cromax launch,” said Cromax Marketing Manager Hartmut Krause. “We believe in the international Automechanika brand. For us, it is an ideal opportunity to show existing and potential customers that, although the Cromax brand is new, we remain the experts with regard to workshop productivity and are suppliers of more than just paint. Naturally, this will also be one of the key themes at our exhibition stand. Moreover, Cromax will not only make a presentation in Frankfurt but also at Automechanika Dubai from June 3 to 5.”