Detroit-Area Dealership Body Shop Converts to Waterborne - BodyShop Business

Detroit-Area Dealership Body Shop Converts to Waterborne

Fresard of Ferndale, a Detroit-area automotive dealership and collision repair facility, successfully transitioned its shop to waterborne basecoat from solvent-based systems in anticipation of new air quality regulations. The collision shop is now using the AWX Waterborne Basecoat System from Sherwin-Williams Automotive Finishes, according to its president, Doug Fresard.

Sherwin-Williams Automotive Finishes implemented AWX, a waterborne basecoat system that utilizes a proprietary resin technology that allows it to behave like solventborne systems. Sherwin-Williams says that AWX was designed to be an easy-to-use, high-quality color coating that provides excellent color match and offers up to a 96 percent decrease in VOC emissions compared to other solvent-borne coatings.

"We are very pleased to switch to this new coating system and will continue to give our customers superior results for their collision repairs as well as help to improve our air quality," Fresard said. "We didn’t switch because we had to, but because it’s the right thing to do, by transitioning to the new AWX system we’ve made a commitment to our customers and our community."

"When we decided to switch to a waterborne system, choosing Sherwin-Williams as our refinish partner was an easy choice," he continued. "Not only did they offer an outstanding product line, but their knowledge and on-site assistance in training our technicians made this process a truly seamless transition."

"With our conversion to waterborne coatings we will continue to provide the highest quality repairs, while reducing environmental waste," added Mike Figurelle, Fresard of Ferndale collision center manager.   


More information:

Fresard of Ferndale is located at 21800 Woodward Ave., Ferndale, Mich.


AWX Waterborne Basecoat System

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