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The ProFirst Certified program identifies a select group of collision repair facilities that have committed to a high degree of training, have the proper tools and equipment, and exhibit professional customer care.
Dibble’s Auto Center, LLC announced that they have become a ProFirst Certified body shop. Launched in March 2015 by American Honda Motor Co., the ProFirst Certified program identifies a select group of collision repair facilities that have committed to a high degree of training, have the proper tools and equipment, and exhibit professional customer care.
The ProFirst Certified program requires that shops achieve Gold Class status, the highest level of training afforded by I-CAR. Or, the shop must achieve VQ or Medallion status, VeriFacts’ two highest recognition levels. Shops must also complete several Honda/Acura specific training classes on how to repair Honda systems.
ProFirst shops must also maintain tools and equipment required by American Honda in order to make proper repairs. In addition, they must maintain a customer satisfaction system and have a clean and customer-centric facility. Annual inspections are made by a third party on behalf of American Honda to ensure compliance with the program.
“The ProFirst Certified program is not for everyone,” said Gary Ledoux, ProFirst Program administrator for American Honda. “Of the thousands of collision shops across the country, many will apply, but only a handful will become ProFirst Certified.”
Dibble’s Auto Center, LLC is the only ProFirst Certified shop in Santa Rosa, Calif.
Qualified shops are identified by a plaque presented to the shop from American Honda, as well as an exterior sign. The shop’s name can also be found on the shop locator on American Honda’s corporate website, collision.honda.com. Qualified shops also have direct access to all factory service and repair information for both Honda and Acura vehicles.