Distributors Roll Out AkzoNobel’s Wanda Brand in Florida - BodyShop Business
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Distributors Roll Out AkzoNobel’s Wanda Brand in Florida


Several Florida paint suppliers recently rolled out AkzoNobel’s Wanda brand refinish system with special “Evening with Wanda” launch events. Tampa Industrial Automotive in Tampa, Elite Refinish Supply, LLC in Bradenton, and Ivaroan World Kolor, Inc., in Orlando hosted dozens of body shop owners and painters to show them more about the refinish brand, which was introduced in the U.S. in 2007.

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The Wanda system, has been popular in South and Latin America, as well as the Caribbean, for more than 75 years. AkzoNobel attributes Wanda’s popularity to its color match; simplified approach to mixing ratios of clear, primer and color products; and the use of a universal hardener and extensive color documentation rules.

“This is a brand that has come of age,” said Mark Rapson, AkzoNobel commercial manager of trade brands, North America. “Increasing numbers of body shops and refinish specialists, including enthusiasts and car hobbyists, are asking distributors for easier-to-use products that provide an excellent color match and flawless, professional-looking finish. The ‘Evening with Wanda’ events are a great way for painters and boy shop owners to learn firsthand how Wanda can meet their needs while saving them money.”


At the Evening with Wanda event, attendees were introduced to the products and offered chances to win prizes and have their picture taken with the Wanda spokeswoman.

More information:

• Wanda Refinish

• Distributors interested in hosting an Evening with Wanda should e-mail [email protected] for more information and an event request form.

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