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VeriFacts Automotive has announced that Douglas Irish has been promoted to president of the company. The announcement was made during the Fifth Annual Invitational "Fix It Right, Fix It Smart" Symposium, which took place Feb. 19 in La Jolla, Calif.
In his new role, Irish will maintain his current responsibilities for everyday operations, product planning and development as well as expanding opportunities into new markets. He will also move to a more visible role as the company’s industry point of contact.
"Doug has proven to be a valued associate and has a deep understanding of the industry and VeriFacts role in that industry," said Farzam Afshar, VeriFacts Automotive CEO and co-founder. "He has the unique perspective as a former technician, shop owner and manager along with 20 years of experience on the insurance side of the business, which, we believe, will reinforce VeriFacts’ position as the market leader for independent collision repair verification. As VeriFacts Automotive expands our business, we believe Doug’s experience and people skills will broaden our company’s visibility in the marketplace with insurers, repairers and manufacturers."
Mark Olson, COO for VeriFacts, made the surprise introduction of Irish as president to "Fix It Right, Fix It Smart" Symposium attendees.
"I am humbled by the trust Farzam and Mark have shown in giving me this responsibility and opportunity," said Irish. “VeriFacts is a great company to work for, and I am looking forward to this new challenge and working with a great team.”