Driven Brands Appoints Danny Rivera to New COO Role

Driven Brands Appoints Danny Rivera to New COO Role

Driven Brands announced the appointment of Danny Rivera to the newly created role of chief operating officer effective Feb. 20, 2023.

Driven Brands, the largest automotive services company in North America, has announced the appointment of Danny Rivera to the newly created role of chief operating officer effective Feb. 20, 2023, reporting to CEO Jonathan Fitzpatrick. Driven Brands is also welcoming back Mo Khalid, who will succeed Rivera in the role of executive vice president and group president, Maintenance, leading both Take 5 Quick Lube and Meineke.

Danny Rivera has more than 20 years of experience in the consumer and retail category, most recently serving as executive vice president and group president, Maintenance for Driven Brands.

“Danny has been a trusted and invaluable partner over the past decade as we built our unique, holistic automotive services platform,” said Fitzpatrick. “As chief operating officer, he will play a critical role in integrating the operations across our offerings and driving our share of wallet strategy to fully unlock the power of our data ecosystem with more than 29 million unique customers. Under his leadership, Take 5 Oil Change, our fast, friendly and simple quick lube model, has grown to over 800 locations with a pipeline to more than double in the coming years.

“We are also thrilled to welcome Mo back to the Driven family. With his strong background in operations and field leadership, I am confident he will continue to build on the momentum Danny has developed in our growing Maintenance segment.”

Rivera has more than 20 years of experience in the consumer and retail category, most recently serving as executive vice president and group president, Maintenance, and earlier in a number of executive positions, including serving as the company’s chief information officer and president of Meineke. Prior to joining Driven Brands in 2012, he served in a variety of leadership roles at AutoNation, Burger King, General Electric and Motorola. Rivera holds two degrees from Florida International University — a bachelor of science degree in computer engineering and a Juris Doctorate.

“I am humbled to be appointed to this newly created chief operating officer role,” said Rivera. “Building on the incredible foundation that our team has created, I am committed to further differentiating our value proposition across our growing platform by more deeply integrating our offerings to meet our customers’ car care needs. It is a privilege to work with our segment teams that are leading these iconic brands, and I have never been more excited about the potential to drive more value for our customers and ultimately our shareholders.”

Khalid is joining Driven Brands from his most recent role as senior vice president, Field Operations, at Great Wolf Resorts. Previously, he served as the vice president and COO of Meineke at Driven Brands. Earlier, he served in a variety of leadership roles at Starwood Hotels & Resorts Worldwide, Burger King, Deutsche Bank and J.P. Morgan Chase. He received a master of business administration from Columbia University and a bachelor of science degree in finance from Rutgers University.

“I’m excited to return to this incredible, innovative business and for the opportunity to lead such a talented team,” said Khalid. “Leveraging our proven playbook for growth and differentiated brand, we have never been better positioned to expand our position as a category leader.”

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