DuPont Partners with Honda for Body Shop Recognition Program - BodyShop Business

DuPont Partners with Honda for Body Shop Recognition Program

DuPont Performance Coatings announced a collaborative agreement with American Honda Motor Company, Inc., and its new Body Shop Recognition Program. The program is an updated version of the previous Honda and Acura programs.

American Honda has reviewed and approved DuPont Performance Alliance membership requirements as a component for collision facility participation in the program.

The complete program requirements are:

• Body shop must be sponsored by a Honda or Acura dealer that is a participant in American Honda’s Collision Select program.

• Body shop can be a dealer-owned or independent shop.

• Body shops must adopt the OEConnection Collision Link software and conduct a minimum of one transaction per week through the Collision Link system within the first 30 days. The Collision Link software is free to body shops from participating dealers.

To qualify for future program participation in subsequent years, body shops must maintain an average of one transaction per week through the year.  
Body shops also must be recognized as a participant in the DuPont Performance Alliance.

Those interested in joining the program should contact a local Honda or Acura dealer for the membership application process.

For more information about DuPont, visit

You May Also Like

Body Bangin’: Stand Out in a Consolidator’s Market with John Shoemaker

Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews John Shoemaker, business development manager with BASF Automotive Refinishes NA, on how to be "elite" in a consolidator's market, which comes down to differentiating yourself through things like OEM certification.

Body Bangin’: Can Loaner Vehicles Be Another Revenue Stream?

Micki Woods interviews Laura Tierney of on turning loaner vehicles into a new profit center for your shop.

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Other Posts

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.