DuPont Performance Services (DPS) announced it is re-launching its popular Performance Alliance offering to collision repair center customers. Performance Alliance is one of five DPS business services now available to the collision repair industry and is how DuPont Performance Coatings markets its network of repairers to car owners, insurers, fleets and vehicle manufacturers.
Through Performance Alliance, repair center operators have access to a suite of marketing tools that can be used to promote shops online, in print and on TV and radio.
At the core of the DPS Performance Alliance offering is PA24.com, an online resource that helps consumers find a Performance Alliance member shop in their local area. PA24.com feeds qualified consumer leads to member repair centers through its “request an estimate” feature.
PA24.com garners visibility at NASCAR races, frequently appearing on Jeff Gordon’s No. 24 car, and appears at or near the top of many popular Internet search engines.
“Promoting the site on race day gives member shops a great deal of national exposure they wouldn’t otherwise receive,” Steve Trapp, DPS Collision Services Development manager said. “As an example, during the CARFAX 400 last August and the two days immediately following the race, PA24.com experienced 12,000 additional visitors to the site.”
As a DPS Performance Alliance member, shops also have access to a 30-second TV and a 45-second radio spot that is customizable with personalized voiceovers and tags. The spots feature four-time NASCAR champion Jeff Gordon as the Performance Alliance spokesperson.
“The DuPont Performance Services strategy seeks to drive work to our member repair centers,” said Troy Weaver, Collision Services manager. “With consumers becoming increasingly savvy and more referral-focused than ever before, having a brand development strategy that takes advantage of this consumer behavior is key to profitable growth. We feel leveraging the respected DuPont brand with high-quality repairers is a powerful way to drive work to our customers’ repair centers and strengthen Performance Alliance member shop brand loyalty.”
Shops interested in learning more about Performance Alliance or any of the five DPS service offerings should contact a DuPont Performance Coatings Sales Representative
DuPont Performance Coatings Offering EPA 6H Rule Training
DuPont Product Extra: Refinish Products for High-Volume Shops