Educational Schedule, Structure Released for New MSO Symposium at NACE - BodyShop Business
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Educational Schedule, Structure Released for New MSO Symposium at NACE


Details surrounding the Multiple Shop Operator (MSO) Symposium – the newest event at Automotive Service & Repair Week (ASRW) – have been released, including educational content, speakers and the full schedule. The MSO Symposium will take place Thursday, Oct. 6, featuring an all-day program consisting of education and networking specific to MSOs.

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Sponsors of this event include CCC Information Services, Toyota Wholesale Parts, DuPont Performance Coatings, The Romans Group LLC, Enterprise Rent-A-Car and UniCure Spraybooths. The MSO Symposium is hosted by Matthew Ohrnstein, managing director of Symphony Advisors.

The MSO Symposium will start with a networking breakfast, followed by a full day of panelists, keynote speakers, facilitated discussions, a CEO roundtable, Q&A sessions and a concluding networking reception.

Schedule of Events:

7:30 a.m. – 8:30 a.m. – Networking Breakfast

8:30 a.m. – 10:00 a.m. – General Session with Chris Brogan (social media guru)

10:20 a.m. – 10:30 a.m. – Welcome and Opening Comments

10:30 a.m. – 12:00 p.m. – Lessons Learned from the "Big 4"

Facilitated by: Matthew Ohrnstein, Symphony Advisors

Guest Panelists:

Rollie Benjamin, ABRA Auto Body & Glass, CEO  
Cathy Bonner, Service King Collision Centers, President  
Brock Bulbuck, The Boyd Group, CEO
Steve Grimshaw, Caliber Collision Centers, CEO
12:00 p.m. – 1:30 p.m. – Networking Luncheon


Topic: "Money Talks: The Investor’s View of the State of the Financial Markets and What Does The Next Five Years Look Like For Owners of and Investors in Multiple Collision Repair Shop Operators"

Keynote Speaker: Rex Green,  BB&T Capital Markets, Managing Director

1:30 p.m. – 3:00 p.m. – Scale Matters: The Evolving Relationship Among Insurers, MSOs, Suppliers and Information Service Providers

Facilitated by: Vincent Romans, The Romans Group

Guest Panelists:

Bill Brower, Liberty Mutual Insurance, AVP &  Manager, Auto Physical Damage
Jim Dickens, CCC Information Services, Senior Vice President
Terry Fortner, LKQ Keystone, Vice President
Jim Gadberry, Nationwide Insurance, Associate Vice President
Shawn Hezar, Apex Auto Body, CEO
David Smith, Enterprise Rent-a-Car, Vice President


3:00 p.m. – 3:30 p.m. – Networking Break

3:30 p.m. – 5:00 p.m. – The Art of the Deal – Acquiring and Developing New Locations

Facilitated by: Matthew Ohrnstein, Symphony Advisors

Guest Speaker: John Walcher, Veritas Advisors

Guest Panelists:

John Gagliano, Collex Collision Experts, CEO  
Harry Hall, Dupont Performance Coatings, North America Sales Manager
Pat James, Auto Body America, CEO  
Brandon Thomas, Collision Revision, President  

5:15 p.m. – 7:30 p.m. – Closing Networking Reception

"Attendees are going to get some unique content directed at multiple shop operators who are intending to continue their growth," said Ron Pyle, ASA president. "There will be some financial perspective, acquisition perspectives, operational- and insurance relationship-specific content, and content on how to acquire and develop additional locations if you’re an expanding MSO. It won’t be just one static format, but a variety of dynamic presentations facilitated by some of the leaders who are well-known within the industry."


The MSO Symposium is produced by the Automotive Service Association (ASA), NACE and Symphony Advisors.

"We had quite a bit of input from MSOs in the development of the content. Our current NACE chairman, Ron Nagy, is a multiple-shop operator in Ohio, and this is a passion of his to get this information in the symposium," continued Pyle.

More information:

Registration to the all-day event is complimentary to qualified MSOs, but is limited to the first 100 registrants (limit of three people per company). Qualified MSOs who wish to register may call (972) 536-6318 or email [email protected].


Attendees of the MSO Symposium have an opportunity to purchase a Super Pass to take full advantage of everything ASRW has to offer on Wednesday, Friday and Saturday.


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