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ETI Announces New Executive Director

The Equipment and Tool Institute (ETI) has named Brian Plott as executive director, effective immediately.


The Equipment and Tool Institute (ETI) has named Brian Plott as executive director, effective immediately. ETI previously announced the appointment of Greg Potter to the newly created role of chief technology officer.

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“After thorough planning and a comprehensive search process, the board is pleased to have found the best individual to assume leadership of this world-class trade association,” said Jim Fish, chairman of the ETI board of directors and head of development for Lemur Vehicle Monitors. “Brian has a track record of strong leadership both inside and outside of the mobility ecosystem. This, combined with his deep industry knowledge and institutional tenure, makes Brian uniquely qualified to lead ETI successfully into the future as we continue to enable the success of our members via championing of collective interests in an environment of increasing vehicle complexity, rapid change and heightened concern over the safety and security of vehicle repair.”


Plott comes to ETI most recently from Marmon Holdings and has held a number of relationship-focused roles in the automotive aftermarket, including with several iconic automotive-focused brands such as Bear, Snap-on, OTC and Bosch. He has delivered dozens of OEM diagnostics-focused programs and has deep experience with all channels of distribution in the aftermarket. He holds a bachelor’s degree in business from Carthage College in Kenosha, Wis.

“Brian has formed lifelong friendships throughout the industry over several decades with his highly collaborative approach to customer-focused solutions,” said Neil Davis, general manager at Snap-on Repair Systems and Information. “As ETI navigates the rapidly shifting mobility landscape, Brian is an ideal fit for the ETI mission.”


“I’m honored and I’m grateful to the board for the opportunity to lead this exceptional organization of creative, dedicated and talented professionals,” said Plott. “We are the technical advisor to the aftermarket, while offering a collaborative environment with the OEMs. We succeed because we focus on the protection of the intellectual property of our members and the OEMs of the world, every day. This is a terrific opportunity that any leader would welcome.”

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