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Exhibit at North American International Auto Show Spotlights Ram’s High-Strength Steel

Visitors to the 2018 North American International Auto Show in Detroit will be able to learn more about the 2019 Ram 1500’s extensive use of high-strength steel in its cab and frame.

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Visitors to the 2018 North American International Auto Show in Detroit will be able to learn more about the 2019 Ram 1500’s extensive use of high-strength steel in its cab and frame.

The Ram Trucks exhibit features an interactive steel display designed by Ram and the Steel Market Development Institute.

According to Ram Trucks, the 2019 iteration is the strongest 1500 to date, featuring more than 98 percent high-strength steel in the frame and 54 percent high-strength steel in the core body structure.

The use of high-strength steel in the frame enables noise-, vibration- and harshness (NVH) reduction measures, weight savings of nearly 225 pounds and greater rigidity for improved handling and durability, according to the institute.

“With so much conversation surrounding mixed materials, we wanted to create an experience for attendees to demonstrate how steel, with its various grades and strengths is really a mixed material,” said Jody Hall, vice president of the automotive market for the institute. “The inclusion of this display as part of the introduction of the all-new 2019 Ram 1500 showcases how steel provides engineers the right grade for the right application. The Ram is a great demonstration of how steel is driving automotive innovation with the truck’s capability, efficiency, durability and weight reduction.”

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Included in the display are four panels featuring conventional steel, high-strength steel, advanced high-strength steel and ultra high-strength steel. Each removable panel is a different thickness and strength, helping demonstrate to attendees how various grades of steel can be applied to different areas of a vehicle for lightweighting, strength and occupant protection.

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