The four-day event brings together more than 140,000 individuals to do business. Manufacturers exhibit to showcase the newest automotive accessories, such as performance-enhancing engine components, restyling kits, interior products, wheels, tires and mobile electronics, while buyers attend to discover new products and trends.
“The SEMA Show is where the industry comes to do business,” said Peter MacGillivray, SEMA VP of events and communications. “It’s where manufacturers promote their products and meet face-to-face with buyers.”
Of the 140,000 individuals that attend the SEMA Show each year, 60,000 are buyers representing retail stores, jobbers, distributors and installers. Nearly 25 percent of the buyers are from outside the U.S. Additionally, 3,000 media representatives attend the SEMA Show to obtain content for their newspapers, magazines, blogs and television or radio programs.
To further facilitate exposure for the new products at the SEMA Show, exhibitors are able to participate in the New Products Showcase at no additional cost. Available exclusively to exhibitors, the Showcase raises the profile of the products at the event. Professional product photography of all entries is also taken and made available to journalists to use in their articles.
Companies that reserve their booth space before April 6 will be included in the Priority Booth Space Selection. The three-week process allows exhibitors to select the actual booth location within the 1 million-square-foot Las Vegas Convention Center.