Florida Body Shop Restores Fire Trucks for Pink Heals Charity OrganizationFlorida Body Shop Restores Fire Trucks for Pink Heals Charity Organization %%sep%Florida Body Shop Restores Fire Trucks for Pink Heals Charity Organization% BodyShop Business

Florida Body Shop Restores Fire Trucks for Pink Heals Charity Organization

When Tallahassee firefighter Sarah Cooksey needed a fire truck restored and painted pink for a charity near and dear to her heart, Mike DeSherlia and Legacy Toyota answered the call.

In 2013, Mike DeSherlia, collision center manager at Legacy Toyota in Tallahassee, Fla., began restoring a fire truck in the name of an 18-year-old girl who died of liver cancer after a valiant 22-month fight. The project was so rewarding for him that he’s doing another.
DeSherlia did the work on behalf of Pink Heals, an organization that raises money for families in need. Everyone in the organization is a volunteer. The volunteers drive pink fire trucks across the country as a visual reminder that “people matter,” selling merchandise to keep the trucks on the road and accepting donations to help local families deal with deadly diseases.

The Story

On Oct. 4, 2010, the Pink Heals Tour made its way to Tallahassee. That was when Tallahassee firefighter Sarah Cooksey met members of the organization and began thinking about how much the Tallahassee community needed the program. The very next day, Ariel Gandy, the child of a family friend of Cooksey’s, was diagnosed with liver cancer. The wheels really began turning at that point, and Cooksey decided she really wanted to make a difference.
On July 1, 2012, Ariel lost her battle with cancer. On Sept. 14, 2012, Cooksey traveled from Seattle, Wash., to San Francisco, Calif., as the driver on the national Pink Heals Tour. Upon returning from that trip, Cooksey was even more driven to make this happen for Tallahassee. In 2013, a truck was donated and Cooksey set about finding out how to get it restored and painted.
That was the first fire truck DeSherlia helped restore, a 1972 Pierce Snorkel which ironically was the Tallahassee Fire Department’s first-ever aerial truck, and was named Ariel after the young lady who passed away. The second one, a 1979 GMC which is slated to be completed by late July, will be named Miles after a young boy who lost his battle to neuroblastoma at just four years old.

For Ariel

Ariel was in pretty rough shape when DeSherlia received her, having been in two major wrecks. It became a three-year project into which DeSherlia plowed 7,000 personal hours.
“It was consuming. It was my vacation, my nights and weekends for three years,” says DeSherlia. “But it was worth it and it was totally cool.”
DeSherlia and his crew had to completely strip the 44-foot truck. Approximately 57 individuals and 22 companies volunteered products and services toward the project. He estimates that they used six gallons of fiberglass and eight gallons of body filler for the restoration. Plus, the old steel in her had no rust protection, so they had to cut a lot of metal.
After the project was completed, everyone who was involved with the restoration had their name permanently installed  on two crosspieces located in the bed. Anyone dealing with or that has dealt with a life-altering disease such as cancer can sign her with permanent marker.
“The marker eventually fades away, but we like to think it fades into the truck and becomes part of it,” DeSherlia says.
DeSherlia, who was a volunteer firefighter out of high school, says he never thought he would be driving a fire truck around the dealership. It lives at the shop when not touring the region, and he often looks at it and reflects on what it means.
“When I’m having a bad day, I walk out and read what people wrote on the truck and it makes everything come into perspective quickly,” he says.

For Miles

Miles is a cleaner truck than Ariel was, so DeSherlia estimates the restoration won’t take as long. There is a little body work to be done, but mostly it will be paint.
Legacy Collision Center’s spraybooth isn’t big enough to accommodate the whole truck, but DeSherlia and his crew will improvise like they do when they paint large electric utility trucks. They will get the cab of the truck in the booth doors and then make a tent with heavy-gauge plastic to cover the rest, adding an air volumizer for circulation.
Legacy is located in a college town with two major universities, so every summer 120,000 people leave town, which creates some downtime for the shop – and the perfect time to work on Miles.
“With the first truck, I didn’t want any acknowledgement. I don’t care if people know my name,” DeSherlia says. “But what I’ve come to realize watching Pink Heals operate over the last two years is I have to be part of it to help Sarah and her organization. We have to tell our story to get theirs out. What they stand for and what they do is everything that is right about our country.”

You May Also Like

Keene Auto Body: Since 1928

Ensio Piispanen immigrated from Finland to the U.S. and founded Keene Auto Body in 1928.

When Ensio Piispanen immigrated from Finland to the United States, he settled in Keene, New Hampshire, fell in love with the town and its people and, as a result, founded Keene Auto Body in 1928. Ensio began Keene Auto Body after growing to love the town of Keene and its people. Photos on Keene Auto Body's website show Ensio proudly posing next to Shell gasoline pumps in 1932 and also show Ensio's wife, Ellen, and son Paul, who would one day become a second-generation owner. The business is still located on the original site of 543 Main Street and, although the building has been expanded throughout the years, Keene's dedication to excellent quality workmanship and customer satisfaction has continued to be their compass throughout the years.

AASP/NJ Announces Winners of NORTHEAST Show Bodywork Bowl

The competition featured 70 competitors showcasing their skills in welding, painting and estimating.

Consolidator Report

Consolidation news from the week of April 15.

People on the Move

Recent personnel news that has appeared on bodyshopbusiness.com.

Top 5 Stories of the Week

A recap of the top five stories on bodyshopbusiness.com during the week of April 15.

Other Posts

Crash Champions Appoints Industry Veteran to Board of Directors

Barrett Callaghan brings two decades of industry experience to Crash Champions from Shift Technology and CCC Intelligent Solutions.

Marine Corps Veteran Joins Maaco Family

Quincy Land, owner of the newly opened Maaco in O’Fallon, has 20 years of dedicated service as a gunnery sergeant in the Marine Corps.

I-CAR Recognizes Industry Excellence with Chairman’s Awards Presentation

Collision repair leaders Lou DiLisio, Nick Notte, Tim O’Day and Ford Motor Company honored for outstanding contributions.

Joe Hudson’s Announces Acquisition of Six New Locations

Joe Hudson’s Collision Center has acquired five Precision Hail and Collision locations across Texas and Patton Brothers Body and Frame in Athens, Ga.