Ford Customer Service Division (FCSD) announced that it is now offering 55 of its highest-volume sheet metal parts, including fenders, hoods and tailgates, at reduced list prices through a program called "Steel the Sale.”

The lower list prices are available to all Ford, Lincoln and Mercury dealers and body shops that buy from them. The new prices are also reflected in each of the estimating systems.

"The program provides a simple, hassle-free process for our dealers to effectively compete with aftermarket alternatives without requiring dealers to submit invoices," said George Gilbert, collision-merchandising manager for FCSD. "It also provides our dealers a better opportunity to compete for every sheet metal sale by offering the highest-quality parts available in the market at competitive prices."

All of the 55 parts on the program are offered at newly reduced list prices within a 10 percent premium to average national aftermarket list prices. The list price reductions are passed on to all collision repair shops that purchase these parts through participating Ford, Lincoln and Mercury dealers.

For more information on the program, contact your local Ford, Lincoln and Mercury collision parts wholesaling dealer or e-mail [email protected].