Ford Posts New Video Comparing OE Crash Parts to Aftermarket Crash Parts - BodyShop Business

Ford Posts New Video Comparing OE Crash Parts to Aftermarket Crash Parts

Ford has posted a second YouTube video detailing the difference between OEM and aftermarket crash parts. The video is posted on the official Ford Motor Company YouTube channel aimed at consumers and is hosted by Ford repairability engineer Larry Coan. The original, posted last year, was featured on the Ford Crash Parts channel and was hosted by Advanced Technology Service Engineering Manager Jim Groate. Both videos, which mirror 2010 presentations at Collision Industry Conference (CIC) meetings, compare performance of genuine Ford parts and aftermarket collision parts using computer-aided simulation tests, crash sled tests and vehicle crash test data.

"In all cases, genuine Ford parts perform as designed. Aftermarket parts’ performance leads to questions of doubt concerning proper airbag deployment," the new video’s description reads.

The new video also features the controversial "saw test," in which a Sawzall is used to cut into aftermarket and OEM bumper beams. The test drew fire last year from the Automotive Body Parts Association (ABPA), among others, for being unscientific and not a true measure of how a part will perform.

“Crash test results prove that the spurious claim that aftermarket parts are less safe and less effective in a collision than car company parts is simply not true,”  the ABPA said in 2010.


More information:

Watch the new video from Ford

Ford Announces Aftermarket-OEM Crash Test Results at CIC

You May Also Like

Body Bangin’: Stand Out in a Consolidator’s Market with John Shoemaker

Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews John Shoemaker, business development manager with BASF Automotive Refinishes NA, on how to be "elite" in a consolidator's market, which comes down to differentiating yourself through things like OEM certification.

Body Bangin’: Can Loaner Vehicles Be Another Revenue Stream?

Micki Woods interviews Laura Tierney of ShopLoaner.com on turning loaner vehicles into a new profit center for your shop.

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Other Posts

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.