Ford Smart Mobility Shifts from Research to Implementation
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Ford Begins Implementation Phase in Development of Autonomous Vehicles

Following six months of gathering data and consumer insights, automaker is honing in on two strategic areas: flexible use and ownership of vehicles, and multimodal urban travel solutions.

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Ford Motor Company announced it has moved from the research to the implementation phase of autonomous vehicles. Its Smart Mobility plan will now include new strategic areas of focus, new pilot programs and new mobility product experiments.

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Smart Mobility is the company’s plan to deliver the next level in connectivity, mobility, autonomous vehicles, the customer experience and big data. Ford introduced the plan in January, along with 25 experiments aimed at better understanding consumers’ mobility needs around the globe.

“My great-grandfather helped put the world on wheels so everyone could enjoy the benefits of mobility,” said Ford Executive Chairman Bill Ford. “Our vision today is to expand that same thinking using advanced technology and new business models, and addressing the mobility challenges people face around the world.”

Following six months of gathering data and consumer insights, Ford is honing in on two strategic areas: flexible use and ownership of vehicles, and multimodal urban travel solutions.

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Ford Motor Credit Company recently announced Peer-2-Peer Car Sharing – a pilot program for select customers in six U.S. cities and in London. Ford Credit is inviting 14,000 and 12,000 customers in six U.S. cities and London, respectively, to sign up to rent their Ford Credit-financed vehicles to prescreened drivers for short-term use, offsetting monthly vehicle ownership costs. U.S. customers participate through the Web-based, mobile-friendly software of ride-share company Getaround, while London drivers connect through a similar rental system of easyCar Club.

The pilot is being offered to select Ford Credit customers in California – including Berkeley, Oakland and San Francisco; as well as in Portland, Oregon; Chicago and Washington, D.C. It runs through November.

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Ford also recently announced GoDrive, an on-demand, public car-sharing pilot. The service offers customers flexible, practical and affordable access to a fleet of cars for one-way journeys with easy parking throughout London.

The new pilot – which grew from one of the more than 25 mobility experiments Ford announced in January – offers Londoners an easy way to access transportation through:

  • 50 cars positioned in 20 locations
  • One-way trips with guaranteed parking
  • Pay-as-you-go, per-minute pricing covering all fees
  • Availability of zero-emission Focus Electric vehicles

To read more, visit ford.com.

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