GEICO's Popular Characters Missing from New Ad Campaign - BodyShop Business

GEICO’s Popular Characters Missing from New Ad Campaign

GEICO, which spent $561 million in advertising in 2008 and $473 million through October 2009, has set aside the cavemen, the gecko and Kash, the googly-eyed pile of money, to introduce a new ad campaign entitled, "Rhetorical Questions."

The new ads spotlight GEICO’s claim that car owners can reap great savings by purchasing car insurance from them. In place of the well-known mascots is actor Mike McGlone (from “The Brothers McMullen”), who plays a reporter who asks, "Could switching to GEICO save you 15 percent or more on car insurance?" and follows it up with rhetorical questions such as: "Does Elmer Fudd have trouble with the letter R?" and "Did The Waltons take way too long to say goodnight?"

But GEICO’s other popular mascots aren’t going anywhere.

"GEICO runs several story lines at one time, and
that’s because there are different messages. In fact, they’ve had
success with the multiple story lines," Steve Bassett told Brandweek. Bassett is the creative director of The Martin Agency, the ad agency responsible for the new campaign.

GEICO was listed by collision repairers as the second worst offender of refusing to pay for OEM parts if a customer objects to aftermarket crash parts, according to the 2009 BodyShop Business Industry Profile. In the same Industry Profile, repairers ranked GEICO the fourth worst insurer to work with out of 10 insurers listed. The ads touting savings are often irksome to repairers, some of whom believe the "savings" are coming at the expense of body shops’ profits.  

More information: 

Read the full story in Brandweek

Minnesota DOI Fines GEICO $30,000 for Underpayment of Claims

California DOI Charges GEICO With Steering and Underpayment

New York Shop Seeking $30,000 from GEICO

You May Also Like

National Auto Body Council Board of Directors Nomination Process Closing Soon

NABC Board of Directors nominations are due Sept. 6, 2019, 60 days prior to the NABC Annual Meeting and Board Elections on Nov. 6, 2019 at the 2019 SEMA Show in Las Vegas.

The National Auto Body Council (NABC) announced in early August that nominations were open for the NABC Board of Directors. The NABC board is comprised of collision repair industry companies and individuals representing the industry's thought leaders. These volunteer board members donate their time and expertise to lead the NABC and serve its industry membership.  

Cruise Postpones Release of Driverless Taxi Service

Cruise, a GM subsidiary, recently announced that it will miss its goal of launching a large-scale self-driving taxi service in 2019.

Cutting Edge Automotive Solutions Partners with Andretti Rallycross

Andretti Rallycross announced that Cutting Edge Automotive Solutions will serve as technical partner on Cabot Bigham’s No. 02 OINK Clothing Beetle for the remainder of the 2019 Americas Rallycross season, showcasing their SP Tools USA brand.

Ford, Volkswagen Expand Collaboration to Include Autonomous, Electric Vehicles

Ford Motor Company and Volkswagen AG announced they are expanding their global alliance to include electric vehicles – and will collaborate with Argo AI to introduce autonomous vehicle technology in the U.S. and Europe.

CCAR Updates Website with More OSHA Alliance Resources

CCAR (Coordinating Committee For Automotive Repair) has announced the addition of new Occupational Safety and Health Administration (OSHA) Alliance content on its main website,

Other Posts

CARSTAR McLaren Lake Forest and CARSTAR McLaren Irvine Open in California

Owned by husband-and-wife team James and Mary Davis, CARSTAR McLaren Lake Forest and CARSTAR McLaren Irvine are a family business.

CIECA to Offer Webinar on What Businesses Need to Know to Implement CIECA Standards

CIECA will hold its next CIECAst webinar, “Implementing CIECA Standards: Implementation Guide and Appendix C – BMS, Code Lists and Shema Components,” on Tuesday, Dec. 11, 2018 at 11 a.m. CST.

CARSTAR Urges Customers to Stay Winter Ready

Cold weather can create some of the harshest driving conditions of the year. The months between October and February top the list for accidents, vehicle damage and injuries.

CIECA Adds Broadly as Corporate Member

The Collision Industry Electronic Commerce Association (CIECA) announced that Broadly has joined CIECA as a corporate member.