GM Announces New Benefit to GM Partner Perks Program

GM Announces New Benefit to GM Partner Perks Program

Starting Jan. 1, 2020, GM Partner Perks members will be able to participate in a streamlined process for quarterly trade rebates through the my GM Partner Perks portal with just a few clicks.

General Motors Customer Care and Aftersales (GM CCA) announced that they have added a new enhancement to their GM Partner Perks program.

Starting Jan. 1, 2020, GM Partner Perks members will be able to participate in a streamlined process for quarterly trade rebates through the my GM Partner Perks portal with just a few clicks. This includes reviewing and approving parts purchase history.

Launched earlier this year, my GM Partner Perks provides enrolled repair facilities and collision shops with a comprehensive parts loyalty program, rewarding on purchases of GM Genuine Parts, ACDelco, Chevrolet Performance and GM Accessories.

“My GM Partner Perks makes it easier for dealers, direct accounts and our independent aftermarket partners to conduct business with us,” said Kris Mayer, general director of retail and wholesale dealer channels, GM CCA. “Since its launch, my GM Partner Perks has paid out $3 million in rewards to more than 6,500 members.”

Additionally, GM continues to concentrate on major industry trends. According to IHS Markit, the number of light vehicles in operation in the U.S. reached a record high earlier this year, with more than 278 million vehicles on the road. This, combined with the aging vehicle population, provides great opportunities to increase sales in the parts and service industry.

“GM CCA has been on a journey to strengthen our overall parts offerings, and we are continuing to deliver for our business partners and customers as industry trends evolve,” said Mark Drennan, general director of ACDelco channel, GM CCA. “As we prepare for future growth opportunities, we are investing heavily in our program and product offerings.”

GM CCA also continues to identify, invest and introduce new GM Genuine Parts and ACDelco parts to the market, and further develop promotions that help GM business partners increase their parts sales.

“We want to make sure our customers have the products they need, when they need them, to ensure efficient service and repairs,” said David Mestdagh, general director of global product management, GM CCA. “GM is dedicated to launching innovative original equipment and aftermarket products that join a breadth of parts offerings, from maintenance and repair to collision, propulsion and performance.”

You May Also Like

New Trends Report Highlights Vehicles with Higher Claim Frequencies

Higher claim severities, rising risky driving behavior by Gen Z, longer claims processes and more are detailed in the LexisNexis Risk Solutions report.

LexisNexis Risk Solutions has released its 2024 U.S. Auto Insurance Trends Report, which aggregates annual market data about consumer driving patterns, auto insurance shopping trends, claim frequency and severity, and consumer responses to rate increases to help insurance carriers better understand the evolving trends impacting the U.S. auto insurance industry. 

PRT Launches 94 New Strut Assemblies in North America

The new strut assemblies cover over 15 million vehicles, expanding the PRT portfolio in the North American aftermarket.

SEMA Announces Board of Directors Selection Results

SEMA members vote Bill Bader, Doug Lane, Kelle Oeste, Kim Pendergast and Melissa Scoles to lead the association.

Live from the Southeast Collision Conference Body Bangin’ Podcasts

A roundup of the latest Body Bangin’ podcasts live from the Southeast Collision Conference.

Consolidator Report

Consolidation news from the week of June 17.

Other Posts

Top 5 Stories of the Week

A recap of the top five stories on bodyshopbusiness.com during the week of June 17.

Crash Champions Expands in Georgia

Crash Champions has announced the acquisition of Pro Body Shop and Frame Works in Thomasville, Ga. 

Matthew’s Auto Supplies Invites AASP/NJ Members to Free Training Event

AASP/NJ President Ken Miller Benjamin Stephens will present “Negotiation Tactics for Today’s Collision Repair Environment” and “Documentation for Stronger Negotiations.”

ASE President Addresses Industry on Accreditation Process

Dave Johnson emphasizes that automotive program accreditation ensures that students are taught the important skills that employers are looking for when hiring entry-level automotive service professionals.