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GM Launches Consumer-Focused Parts Pricing Initiative

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GM recently announced the creation of MyPriceLink.com, a move designed to provide a competitive price available when an estimate is being prepared. GM feels this strategy will result in the best possible repair for all GM vehicle owners.

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“GM has received overwhelming interest and support for its best price forward pricing strategy from all constituents throughout the collision repair industry,” said a GM spokesperson. “By providing our price up front in the estimating process, we continue to focus on helping our GM customer, allowing the vehicle to be returned to pre-accident condition, with original parts, ensuring safety and appearance.”

However, due to some concerns voiced by various industry stakeholders, including body shops, collision associations and insurance companies, GM has decided to pause and extend the implementation of MyPriceLink.com.

“Over the past week, the workflow pressures on outside parties has brought to light enhanced solutions and the increased desire for integration opportunities. These efforts will improve the process and allow for a longer implementation lead time so the revised workflows can be absorbed to the benefit of all of our General Motors customers, dealers and body shops.

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“In the interim, GM will resume the publishing of list price until we implement MyPriceLink.com. The extended implementation time frame allows for all parties to prepare and adjust as needed in order to begin getting GM list prices from the MyPriceLink.com price engine. We expect to have a fully functioning dynamic pricing process through MyPriceLink.com in market by early 2015.
“GM appreciates the interest and support MyPriceLink.com has received and looks forward to collaborating with all constituents in the collision repair industry to implement the new way in which GM list prices will be obtained.”

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