GM States It Remains Committed to MyPriceLink Parts Initiative
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GM States It Remains Committed to MyPriceLink Parts Initiative

Automaker says it has gotten “invaluable” feedback from the industry and is ready to conduct a market test of “dynamic pricing process” in select locations this summer.

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GM has released a statement announcing that it remains committed to its market-focused collision parts initiative, MyPriceLink.

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At the November 2014 Collision Industry Conference, GM made a splash by announcing the launch of MyPriceLink, which would eliminate having list prices for parts but instead create a “dynamic pricing process” by providing real-time pricing of the part at the time an estimate is written. However, concerns voiced by various collision industry stakeholders convinced GM to put MyPriceLink on hold until it could address those concerns.

GM states that it has since listened to key collision industry constituents including the GM Dealer Network, information providers, dealer management systems, independent body shops, collision associations and insurance providers who it says have provided “invaluable” feedback.

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GM states that the next step MyPriceLink will perform prior to its official launch will be a market test in select locations this summer.

“We are taking this step to ensure MyPriceLink, when launched, will be an integrated technology solution that the collision industry will be able to use with minimal disruption to their existing workflow,” the automaker stated.

GM has been working with estimating suppliers such as AudaExplore, CCC Information Services and Mitchell International to integrate with MyPriceLink. In the interim, GM has continued to publish list prices for collision parts.

GM’s MyPriceLink will enable real-time pricing up front in the estimate, resulting in a process it says will be more seamless and less disruptive than today’s after-the-fact processes.

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GM stated, “General Motors is committed to improving and streamlining processes that allow us to provide our customers with original parts, ensuring proper fit, function, safety and appearance, and returning their vehicle to pre-accident condition.”

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