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Gulf States Toyota Selects CCC for Collision Parts Marketing

CCC Information Services Inc. (CCC) announced that Gulf States Toyota, Inc. will leverage the CCC Promote technology to provide its dealers with a new marketing solution to price and promote parts to thousands of collision repair facilities while estimates are being written.

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CCC Promote is powered by the CCC ONE platform, an estimating platform used by 25,000 repairers and processing 24 million estimates annually. The real-time integration will provide participating Gulf States Toyota dealers with an efficient new channel to expand promotional pricing of Toyota parts. Gulf States Toyota serves 158 independent Toyota dealerships in Arkansas, Louisiana, Mississippi, Oklahoma, and Texas.

“Now more than ever, we need to be competitive with our parts offering, making it even easier for shops to do business with our dealers,” said Rick Martinez, director, Fixed Operations, Gulf States Toyota, Inc. “By working with CCC, we can more seamlessly support the thousands of shops that already use CCC’s tools. CCC Promote is a powerful extension of our parts marketing strategy and one we’re excited to implement.”

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CCC Promote offers OEMs a direct way to present promotional pricing early in the estimating process when replacement part decisions are being made. Prices can be customized by vehicle make, model, year or part type. CCC Promote is an integral component of CCC Parts, the company’s parts e-commerce platform. The two work together to automate and streamline the parts sourcing workflow from upfront promotional pricing to electronic price quotes, ordering, invoicing and the rebate settlement process with the manufacturer. CCC processes more than $13 billion in parts annually. CCC Promote integrates with leading DMS providers.

“CCC is proud to have been selected to support Gulf States Toyota, Inc. as they seek to expand the availability of their parts to a broader market,” said Jim Kinsherf, vice president, OEM Group for CCC. “With our parts technology, participating Gulf States Toyota dealers can connect directly with thousands of shops right within their existing repair workflow, offering estimators an easy way to understand and act on their parts options.”

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