Honda Optimizes Airbag Awareness Site for Mobile Devices - BodyShop Business

Honda Optimizes Airbag Awareness Site for Mobile Devices

Site designed to increase awareness among consumers of growing problem of counterfeit airbags.

American Honda Motor Co. Inc. has announced that, a consumer-oriented website, is now optimized for viewing via smartphone or tablet. The site can be accessed by typing the URL into the phone or tablet’s Web browser.

Originally launched in December 2012, the site is designed to increase awareness among consumers about the growing problem of counterfeit airbags. Included on the site is the original October 2012 NHTSA Counterfeit Air Bag Consumer Alert, a dramatic video showing the deployment of several counterfeit airbags versus Honda Genuine airbags.

“Counterfeit airbags are a serious threat to Honda owners and the driving public," said Steve Osborne, assistant vice president for American Honda Brand Protection. "It’s hard to tell if a deployed airbag, and related components, have been replaced with Honda Genuine parts, or something else. We want people to be aware of the issues and ask the right questions about their cars’ repair.”

To promote the website and increase consumer awareness, consumer information kits are available to shops free of charge by calling (440) 572-7266 and ordering item No. CPHABK12.

More information:

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