House of Kolor Announced Five New Colors at SEMA

House of Kolor Announced Five New Colors at SEMA

The new colors, which include Viollac, Don Juan Rose, Lime Mist, Blue Indigo and Honey Gold, are vibrant, unique and easy-to-use.


House of Kolor by Valspar announced five new custom colors at a press conference during the 2016 SEMA Show in Las Vegas Nov. 1-4, 2016 at the Las Vegas Convention Center.

“I have worked for the past 60 years developing and expanding a range of colors that are vibrant, unique and easy-to-use,” said Jon Kosmoski, founder of House of Kolor. “And I am still creating exciting formulas. This year, we are presenting five new custom colors handcrafted to really impress.”

Colors previewed at SEMA include”

  • Viollac, a color which comes straight out of the minds of master builder and painter Joe Martin and Javier “Shorty” Ponce. This color is a perfect blend of mischief and style that’ll give your ride that one-of-a-kind custom finish.
  • Don Juan Rose, a one-of-a-kind pairing of fuchsia and a warm blue. A rose by any other name doesn’t sparkle anything like this.
  • Lime Mist, a quixotic green. Like a fresh blade of grass in the sun after a summer mist.
  • Blue Indigo is a cool blue similar to the sky in the early evening on a chilly November night.
  • Honey Gold, a rich color with warm honey hues, perfect for those looking for that sweet shimmer in their finish.

House of Kolor is celebrating its 60th anniversary this year with the launch of a redesigned website, custom colors and memorabilia. This year’s Prestigious Painter winners were also announced at SEMA in the House of Kolor booth no. 23513.

“It has been a momentous year for House of Kolor, and we continue to look to the future,” said Gina Mahan, brand manager, House of Kolor. “Each year, we see the newest, most inventive colors and paint products coming from House of Kolor, and each one is tailor-made to make your ride stand out. This year’s five new colors follow the tradition of innovation that has made this company thrive over its 60 years.”

You May Also Like

Crash Champions Acquires Regional MSO European Collision

Crash Champions announced it is continuing its fast start to 2023 with the acquisition of European

Crash Champions announced it is continuing its fast start to 2023 with the acquisition of EuropeanCollision.

As one of the most reputable MSOs in the Southern U.S., European Collision operates four repaircenters across the Nashville and Atlanta metro areas. The acquisition officially closed on Jan. 27.

“Welcoming European Collision to the Crash Champions team is another proud moment as we continuea fast start to the New Year,” said Matt Ebert, founder and CEO of Crash Champions. “European Collisionhas served both the Atlanta and Nashville markets with consistent high-quality collision repair service fordecades. We look forward to the expanded service this acquisition brings to the overall Crash Championsnetwork in these key markets across the Southern U.S.”

SEMA Unveils Top Automotive Aftermarket Trends for 2023

The new “SEMA Future Trends – January 2023” report provides a detailed analysis of the industry’s most important issues and trends in 2023 and beyond.

Top 5 Stories of the Week

A recap of the top five stories on during the week of Jan. 23.

Consolidator Report

Consolidation news from the week of Jan. 23.

New Products of the Week

A review of some of the latest products featured on

Other Posts

Driven Brands Appoints Danny Rivera to New COO Role

Driven Brands announced the appointment of Danny Rivera to the newly created role of chief operating officer effective Feb. 20, 2023.

Driven Brands Rings Nasdaq Closing Bell

Driven Brands Holdings Inc. rang the Nasdaq closing bell in Times Square on Friday, Jan. 13 in honor of the company’s two-year listing anniversary.

GM to Invest $20.5 Million to Prepare for EVs

General Motors Co. has announced plans to invest a total of $20.5 million across three of its Customer Care and Aftersales parts distribution centers, located in Memphis, Tenn., Ypsilanti, Mich., and Burton, Mich.

NABC Gifted 300-Plus Recycled Rides in 2022

The NABC gifted more than 300 refurbished vehicles worth $5.4 million to people in need of reliable transportation in 2022.