How Do I Find Out My Area's Competitive Labor Rates? - BodyShop Business
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How Do I Find Out My Area’s Competitive Labor Rates?

I’m opening a new shop from scratch. How do I find out what the competitive labor rates are in my area without just calling another shop and asking them? Other shops in my area aren’t happy about a new one being opened.

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Jason Stahl has 28 years of experience as an editor, and has been editor of BodyShop Business for the past 16 years. He currently is a gold pin member of the Collision Industry Conference. Jason, who hails from Cleveland, Ohio, earned a bachelor of arts degree in English from John Carroll University and started his career in journalism at a weekly newspaper, doing everything from delivering newspapers to selling advertising space to writing articles.

I’m opening a new shop from scratch. How do I find out what the competitive labor rates are in my area without just calling another shop and asking them? Other shops in my area aren’t happy about a new one being opened.

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I would contact your local auto body association. The officers of that association can not only help you with labor rate information but provide you with a list of vendors, market pitfalls to watch out for, etc.

The other thing you could do is send a mystery shopper to the collision facilities around town.

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