How to Sell Your Collision Repair Business - BodyShop Business
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How to Sell Your Collision Repair Business

In order to sell your shop on your own terms, you have to be proactive, get your house in order and make sure your financial records are shipshape.

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I recently asked a friend in his late 50s about his plans for retirement. He told me he expected to die at his desk – and he was serious. He gave no thought to a time when he wouldn’t be in his business.

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Part of being a proactive business owner requires that you look a few moves down the chessboard – whether that means keeping the business in the family, turning it over to a management team so you can golf more, or selling the business.

At this time of unprecedented industry consolidation, many independent collision center owners are selling their businesses. For any collision shop owner contemplating a future sale, even years down the road, there are a few things you should think about now to get your business ready.

Need a Boat?

You’ve heard the old-school shop owner talk about how he used to handle business finances, right? The story goes that one front trouser pocket was for incoming cash, and the other was for outgoing expenses. Whatever was left over at the end of the month was “profit.”

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Because one of the key factors in determining the value of a business is profitability, it’s critical that a shop’s records accurately reflect the financial health of the company. Records that are well-maintained over a period of years (rather than months) are helpful because they can reveal trends and explain aberrations.

Poorly maintained financial records are especially problematic for business owners who take cash from the business “off the books” to lower their tax burden. If there is no documentation of your true earnings, and what you claimed as income in your tax return under penalty of perjury was lower than your actual income from the business, it’s difficult to make the case for a higher valuation based on the “real” numbers in a sale transaction.

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Similarly, many owners run personal expenses (e.g. dry-cleaning, boats, ATVs) through the company and call them “business expenses” on their business tax returns. Not only is this potentially illegal (if not a legitimate business expense), but it may present downstream income tax exposure for the buyer of your business in the event of an audit after a sale.

In addition, if you formed your business as an LLC or corporation, you created a separate legal entity to shield you from personal liability (protecting your house and savings accounts) in the event you were sued by, say, a vendor or customer. However, your legal protection may be erased if it can be shown that your business expenses and your personal expenses are one in the same (commingled). This is called “piercing the corporate veil.” In the event of a possible sale, your legal entity status will be important because certain legal entities may give rise to double taxation.

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Also, many buyers don’t purchase the real estate when they purchase a business – they lease it back to the owner. Therefore, if you own the business and the real estate, the legal entity status that you operate under, and whether you commingle business operating assets with your real estate, may have significant tax consequences.

The time to talk to your accountant, tax professional and legal counsel is now – even if a sale may be a few years down the road. You may be able to make adjustments in your legal structure now that afford you a more favorable treatment in a future sale. Plus, cleaning up your books and undertaking bookkeeping best practices creates a much clearer financial picture in the event of a sale – and may save you some grief in the event of an audit.

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Get Your House in Order

Some business owners struggle with whether they should sink money into the business when they think they might sell it. Maybe that’s you? You know you want to sell, but you just don’t know when. But let’s focus on what you do know: the condition of your equipment, whether the parking lot needs to be repaved, whether the plumbing in the employee bathroom is unreliable, and whether the fence securing your yard is falling down.  

Even if you own your real estate and plan to lease it back to a future purchaser of your business, the way your property, building and equipment are treated in the deal is not unlike the way total losses are calculated. Just like the car owner doesn’t get “credit” for regular oil changes or headlights that go on and off, there is a presumption that your space is in good working order and functional as a body shop. You don’t get credit for that – it’s expected. While a purchaser of your business will assume they need to invest in new trade dress (e.g. paint colors, signage, design features, etc.) to make your space look like one of theirs, they will also expect that you maintained the property. If there is significant deferred maintenance, you can expect it will be a deal point – either you take care of it (at your cost) or the buyer deducts it from the purchase price.

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Even with uncertainty about when you may exit the business, why not create the best possible first impression for your customers and a pleasant workplace for your employees in the interim? Remember, you’re paying for it anyway.

Due Diligence

After business valuation, the issues that dominate most sellers’ thoughts are a compatible business culture and integration of the business. This becomes most important when the seller plans to stay on in some capacity with the acquiring company, or where the seller does not intend to stay but is looking out for his or her employees who want to continue working with the acquiring entity.

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If you want to know how consolidators or a regional player who might view you as a great strategic add-on treat the employees of newly acquired companies, just ask. More often than not, the express terms of an acquisition deal will be subject to a non-disclosure agreement. (This is why you often hear different numbers about the purchase price in industry deals – they’re a product of hide-and-seek played by those in-the-know who do not want to breach the agreement and speculation by those who actually know very little.) However, simply asking employees or sellers who stay on with a buyer about their experience under the new regime is fair game.

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A potential seller who is contemplating a sale should consider attending local and national industry events to find natural opportunities to speak to sellers or employees of selling companies about their integration in a post-acquisition environment. Better yet, do it over time. Recognize that a seller’s view three months after an acquisition may be very different 12 or 18 months down the road. In many cases, sellers will ask for employment contracts (customarily six to 12 months) for themselves and/or key employees who will be staying with the acquiring company. It’s not uncommon for those employees to leave for personal reasons after the contract ends, at the behest of the acquirer or both. (Keep in mind that sometimes, the reason for parting ways may also be subject to a non-disclosure agreement.)

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There are instances where sellers refuse to even consider an offer from a potential buyer because of rumor or a perception (accurate or not) that the buyer will not take care of them or their employees. For this reason, it’s important to get information about culture and integration in advance – before you’re approached by, or prematurely eliminate, a potential suitor.

Time to Say “Goodbye”

The sale of a business does not always occur when or how business owners expected. In many instances, owners who gave little thought to a sale are approached by a potential buyer and suddenly, they’re in the game. In other instances, sales occur during times of desperation, when businesses are struggling.

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It’s always possible to do a “back-of-the-napkin” analysis of the value of your business within a likely range, recognizing that there are a myriad of factors influencing the actual offer. Many people mistakenly believe they’re sitting on a gold mine; sometimes they’re right, but more often they’re wrong.

Experience shows that valuation is not what tells people it’s time to sell; it’s what they feel in their heart that speaks to them. Until that time comes for you, be realistic about where your business is now and where you want it to be, and plan ahead. If it’s not time to say goodbye, look at how you can build up your business and preserve value.

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Marcy Tieger is a principal with the consulting firm, Symphony Advisors LLC, which focuses on delivering strategic, marketing, operational and financial advisory services to the automobile
aftermarket parts and services supply chain and to automobile insurance physical damage claims organizations. She can be reached at [email protected].

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