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The campaign is aimed at warning American drivers of the risks involved when using counterfeit automotive parts.
Hyundai announced it is expanding its integrated advertising and public relations campaign aimed at warning American drivers of the risks involved when using counterfeit automotive parts with a new YouTube video.
The new video, titled “Good to Know – Counterfeit Parts,” can be found on Hyundai USA’s YouTube channel or at HyundaiUSA.com/ConsumerAwareness. It can also be viewed below.
“Due to perceived high costs, motorists sometimes choose, or are told by their insurance company, to visit independent repair shops that are not recognized by the automakers for collision repairs,” Hyundai said in a statement. “Some of these shops offer copies of original parts or recycled components from existing collision-damaged vehicles at a lower cost. Often, these parts are unsafe for long-term use and pose a great danger to safety. Counterfeit and recycled crash parts also affect the vehicle’s appearance and decrease its resale value. Hyundai encourages the use of OEM (Original Equipment Manufacturer) parts on all Hyundai vehicle repairs because they are designed and manufactured to meet Hyundai’s engineering specifications. Hyundai does not recommend the use, or re-use, of components removed or recycled from an existing collision-damaged vehicle. Owners need to be aware, it can be hard finding out if their repair facility is using non-original equipment parts or parts that have been damaged due to a prior collision or element exposure.”