Hyundai Launches Go Genuine Collision Conquest Program - BodyShop Business
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Hyundai Launches Go Genuine Collision Conquest Program

Program provides reimbursement to dealers, allowing them to competitively price their Hyundai Genuine Parts against alternative, non-OE parts.

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Hyundai Motor America has launched its Hyundai Go Genuine Collision Conquest program, open to all Hyundai dealers. The program provides reimbursement to dealers, allowing them to competitively price their Hyundai Genuine Parts against alternative, non-Hyundai parts. Competitive prices help collision repair facilities purchase more Hyundai Genuine Parts as opposed to alternative, non-Hyundai parts, says the automaker.

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The program is launching with five commonly required collision parts including hoods, fenders, bumper covers, head lamps and tail lamps. These parts and the reimbursement associated with them are available for all Hyundai vehicles, regardless of age, for all participating dealers. Additional parts may be added to the program at a later date.

“A program that encourages dealer-owned and independent repair shops to purchase Hyundai Genuine Parts from their local Hyundai dealer has so many benefits,” said Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America. “Hyundai owners benefit through the assurance that approved factory parts can be used in their repairs, shop owners know they are getting quality parts at a great price, while dealers benefit through increased parts sales.”

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Hyundai has teamed up with Overall Parts Solutions (OPS), a Texas-based company, to allow dealers and repair facilities to work together using the OPSTRAX and VALUTRAX tools in a streamlined interface. Using the OPSTRAX and VALUTRAX tools, dealers and repair facilities are able to see all the parts on a collision repair estimate including the conquest pricing for program parts. Using the program and tools, dealerships and body shops can act immediately on these opportunities.

“OPS is excited about the opportunity to team up with Hyundai Motor America,” said Nick Bossinakis, founder and CEO of OPS. “OPS’s vision has always been to provide collision shops and parts suppliers alike with tools that would positively impact their businesses as well as create innovation and ease of use within our industry.”

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Hyundai Motor America

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