I-CAR Appoints National MSO Manager and South Central Regional Manager - BodyShop Business

I-CAR Appoints National MSO Manager and South Central Regional Manager

I-CAR, the Inter-Industry Conference on Auto Collision Repair, has announced that Doug Schlueter has been named national MSO manager. Rene Rodarte has been appointed as Schlueter’s successor as south central regional manager.

I-CAR, the Inter-Industry Conference on Auto Collision Repair, has announced that Doug Schlueter has been named national MSO manager. Rene Rodarte has been appointed as Schlueter’s successor as south central regional manager.

Jeff Peevy, I-CAR senior director, field operations and segment development, said, "Doug will be instrumental in his new role as National MSO Manager at I-CAR. He will focus on growing the Multi Shop Operator (MSO) segment and will establish and maintain relationships, as well as work to improve operational efficiencies. Through serving in the role of South Central Regional Manager since 2009, Schlueter has gained a clear understanding of the needs of the MSO segment and has the skills necessary to help I-CAR and the industry achieve its goals."

Schlueter brings with him 20-plus years of operations and sales management leadership, including his previous role where he served as vice president of sales and marketing for a national commercial cleaning company. Schlueter’s other previous positions included director of auctions for Yellow Corporation, general manager for Copart and Insurance Auto Auctions, and manager for Hertz and Enterprise Rent-A-Car. Schlueter received his bachelor’s degree in marketing from the University of North Texas.

Stepping into the position of south central regional manager is Rene Rodarte, a former center manager for Caliber Collision in San Antonio, Texas.

"Rene has been an active part-time I-CAR Instructor and San Antonio Committee Member for the past 10 years, and I-CAR is pleased to welcome him as a full-time regional manager to the South Central Region. His experience in the industry and with I-CAR made him an ideal candidate for the south central regional manager position," said Peevy.

Rodarte brings 17-plus years of experience in many roles of the collision repair business. He has held operations management leadership roles with Sterling Autobody and two independent operators in the San Antonio market.

Rodarte started his career as a technician in a family business and has achieved extensive accreditation through the Automotive Management Institute. He attributes many of his accomplishments to I-CAR training and the support of mentors within the I-CAR family.

Schlueter and Rodarte will both report to Peevy.


More information:

I-CAR

You May Also Like

Keene Auto Body: Since 1928

Ensio Piispanen immigrated from Finland to the U.S. and founded Keene Auto Body in 1928.

When Ensio Piispanen immigrated from Finland to the United States, he settled in Keene, New Hampshire, fell in love with the town and its people and, as a result, founded Keene Auto Body in 1928. Ensio began Keene Auto Body after growing to love the town of Keene and its people. Photos on Keene Auto Body's website show Ensio proudly posing next to Shell gasoline pumps in 1932 and also show Ensio's wife, Ellen, and son Paul, who would one day become a second-generation owner. The business is still located on the original site of 543 Main Street and, although the building has been expanded throughout the years, Keene's dedication to excellent quality workmanship and customer satisfaction has continued to be their compass throughout the years.

AASP/NJ Announces Winners of NORTHEAST Show Bodywork Bowl

The competition featured 70 competitors showcasing their skills in welding, painting and estimating.

Consolidator Report

Consolidation news from the week of April 15.

People on the Move

Recent personnel news that has appeared on bodyshopbusiness.com.

Top 5 Stories of the Week

A recap of the top five stories on bodyshopbusiness.com during the week of April 15.

Other Posts

Crash Champions Appoints Industry Veteran to Board of Directors

Barrett Callaghan brings two decades of industry experience to Crash Champions from Shift Technology and CCC Intelligent Solutions.

Marine Corps Veteran Joins Maaco Family

Quincy Land, owner of the newly opened Maaco in O’Fallon, has 20 years of dedicated service as a gunnery sergeant in the Marine Corps.

I-CAR Recognizes Industry Excellence with Chairman’s Awards Presentation

Collision repair leaders Lou DiLisio, Nick Notte, Tim O’Day and Ford Motor Company honored for outstanding contributions.

Joe Hudson’s Announces Acquisition of Six New Locations

Joe Hudson’s Collision Center has acquired five Precision Hail and Collision locations across Texas and Patton Brothers Body and Frame in Athens, Ga.