I-CAR Appoints New OEM Director - BodyShop Business
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I-CAR Appoints New OEM Director

John Bosin, who most recently served as OEM aftermarket manager for AkzoNobel, joins the organization as director, segment development – OEM.


I-CAR announced that John Bosin has joined the organization as director, segment development – OEM.

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In this role, Bosin will oversee all business development and strategic activity for I-CAR in the OEM segment including refinement of strategies to better serve the OEM segment, as well as I-CAR activity with OEMs related to Collision Repair Network (CRN) programs that rely on I-CAR’s training and Gold Class program, I-CAR Welding Training & Certification initiatives and contract training. He will also work closely with I-CAR’s Industry Technical Relations team to advance I-CAR’s Reparability Technical Support (RTS) program as I-CAR works to develop and mature the portfolio of RTS services for the benefit of OEMs and the collision repair industry.


“Segment-focused sales and marketing, and strategic alignment, have been key to I-CAR’s progress over the past three years,” said John Van Alstyne, president and CEO of I-CAR. “John Bosin is a great addition to our team, and with his joining, I-CAR is more firmly positioned to create more positive impact in the OEM segment and across the board.”

Bosin most recently worked with AkzoNobel as OEM aftermarket manager, and earlier with Fix Auto USA, ICI Autocolor and DuPont. He also is a Lean Six Sigma Sensei.

“John brings a record of demonstrated success moving companies to higher levels as a result of strategic visioning and development of sales teams and market/product strategies,” said Van Alstyne. “For more than 23 years, he has been an active member of, or affiliated with, the Boards of Directors for the Collision Industry Foundation, National Auto Body Council, Collision Industry Conference and other various industry advisory boards. We are thrilled to have John on the I-CAR team.”


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