I-CAR Unveils Enhancements to Platinum and Gold Class Recognition Programs - BodyShop Business
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I-CAR Unveils Enhancements to Platinum and Gold Class Recognition Programs


I-CAR has announced enhancements to the I-CAR Platinum Individual and I-CAR Gold Class Professionals collision repair recognition programs. These enhancements are in direct response to Inter-Industry feedback and the evolving needs of today’s collision industry businesses.

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During this week’s Collision Industry Conference (CIC) event in Palm Springs, I-CAR CEO & President John Van Alstyne described the key enhancements to the Platinum and Gold Class programs, which are effective immediately.

“I-CAR’s core, role-based curriculum, the I-CAR Professional Development Program (PDP), remains unchanged; however, several program requirements for Platinum and Gold Class recognition for collision repairers have been modified to better accommodate the industry,” he said.

Platinum program enhancements include:

  • An ongoing on-ramp to Platinum, termed the “Road to Platinum."
  • Individuals on the Road to Platinum receive tailored I-CARE customer support.
  • Platinum recognition begins with I-CAR ProLevel 1 achievement
  • Platinum recognition is maintained by annual progression from ProLevel 1, to ProLevel 2, to ProLevel 3, then through completion of six credit hours of ongoing,role-relevant training thereafter.

These changes are very consistent with the original program intent and provide the aspiring Platinum Individual the opportunity to start the Platinum knowledge journey at any point in time, with a logical timeframe to achieve ProLevel 3.


VanAlstyne commented, “The key principle to remember is that Gold Class is all about Platinum achievement; Platinum is the foundation, and this has not changed.”

Gold Class program enhancements include:

  • A similar ongoing on-ramp to Gold Class, termed the “Road to Gold"
  • Gold Class recognition going forward will begin with Platinum ProLevel 1 achievement, just as it did in 2012
  • Gold Class recognition is maintained with ongoing Platinum achievement. and the program rules have been modified to better accommodate employee turnover realities.

“I-CAR and industry segment advisers identified a strong need to enhance the program by addressing technician turnover with policies that are realistic and flexible, thus ensuring that facilities remain committed to achieving a high level of technical competence and that technicians are trained to perform complete and safe repairs,” said Van Alstyne.


For businesses that did not achieve ProLevel 1 Gold Class recognition in 2012, the new Road to Gold program will allow these businesses to get back on track and achieve Gold Class recognition as soon as they achieve ProLevel 1 status. Businesses that wish to get on the Road to Gold should contact Customer Care to learn more about the new requirements.

Also announced were updates to Gold Class branding and related Gold Class fee eliminations. The new, contemporary Gold Class logo and updated Gold Class Kit materials are intended to help promote the value of training and increase consumer awareness. Van Alstyne also announced that the updated promotional Gold Class Kit will automatically be provided free of charge in 2013, and the application processing fee associated with the Gold Class application has been eliminated effective immediately.


“I-CAR believes that through these improvements to the Gold Class recognition program, businesses will be able to make the commitment to training that will allow them to have the knowledge required to perform complete and safe repairs," added Van Alstyne. "Additionally, they will enjoy related potential benefits such as improved business performance, access to revenue enhancing repair network programs, risk reduction and increased professionalism. As these benefits become more visible within the industry, we anticipate welcoming back shops that want to regain Gold Class status, as well as introduce training to many more for the first time in 2013.”


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