Independent Glass Association to Introduce Anti-Steering Comic Book - BodyShop Business

Independent Glass Association to Introduce Anti-Steering Comic Book

Are there any artistically gifted collision repairers out there? Please, we need your help! It looks like our industry could take a cue from the Independent Glass Association (IGA), which will debut a comic book called “Don’t Get Steered” at the 2008 Annual Conference and Auto Glass Show in Las Vegas next month.

Apparently, the IGA took the advice of consumer advocate Ralph Nader and commissioned a fully illustrated comic book to explain steering to consumers.

The comic book was written by IGA staffers and illustrated by artist Susan Meyers. The goal was to educate consumers, lawmakers and others in an easy, entertaining way about the issues independent glass shops face every day trying to compete in a market that’s controlled by competitor-administrators (sound familiar?).

For more information on how the comic book was produced, call Patrick Smith at (540) 720-7484 or visit www.iga.org.

You May Also Like

Body Bangin’ Southeast Collision Conference: Create a Bulletproof Repair Plan with Danny & Kyle

Live from the Southeast Collision Conference, Micki Woods interviews Kyle Motzkus and Danny Gredinberg on building a repair plan supported by facts.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, is kicking off a series of daily podcasts from the Carolinas Collision Association's 2024 Southeast Collision Conference. This series is sponsored by Lombard Equipment, which offers a premier line of automotive collision repair equipment for all your OEM certification needs.

Body Bangin’ Southeast Collision Conference: To Calibrate or Not to Calibrate with Greg Peeters

Live from the Southeast Collision Conference, Micki Woods interviews Greg Peeters of Car ADAS on what it takes to do an accurate calibration.

Body Bangin’ Southeast Collision Conference: Building Value in Your Business with Matt DiFrancesco

Live from the Southeast Collision Conference, Micki Woods interviews Matt DiFrancesco on how to make your business as valuable as possible.

Body Bangin’ Southeast Collision Conference: Future-proof Your Shop with Mike Anderson

Live from the Southeast Collision Conference, Micki Woods interviews Mike Anderson on finding the formula for future success.

Body Bangin’: Taking the Gloves Off with Clay Hoberecht

Micki Woods interviews Best Body Shop Owner and Vehicle Care RockStar Clay Hoberecht on how he stands out in a crowded industry.

Other Posts
Body Bangin’: Are You Ready for the Southeast Collision Conference?

Micki Woods interviews Jordan Hendler and Josh Kent about the upcoming Southeast Collision Conference May 16-18, 2024 in Greensboro, N.C.

Body Bangin’: Hidden Gems to Grow Your Business with Rick Selover

Micki Woods interviews collision consultant Rick Selover on things you can do to immediately impact your person, body and business.

Body Bangin’: NORTHEAST Show Highlights with Ken Miller

Micki Woods interviews AASP/NJ President Ken Miller on highlights from the NORTHEAST Show.

Body Bangin’: Overcoming Common Shop Challenges with Kyle Motzkus

Micki Woods interviews Kyle Motzkus of Hunter Auto Body on common challenges collision shops face.