Longtime collision repair industry professionals Tony Lombardozzi and Peter Abdelmaseh are forming a new advertising and marketing agency serving independent body shops throughout the U.S. The agency will work with participating shop owners whose businesses operate without insurance contracts. In addition, the company will provide proactive coaching services to shop owners who wish to transform their current insurer-contracted business models to non-contract models.
“For far too long, shop owners have made important business decisions based on fear," said Lombardozzi. "It has been proven over time that an owner can operate successfully without contracts with insurers, especially if they use sound marketing practices. We intend to help these shop owners directly reach the customers they need so that they can serve those customers more effectively, make more profit and operate without third-party interference.”
Added Abdelmaseh, “Effective marketing and advertising will easily create more profits for shop owners than trading discounts and giveaways to insurers for more cars in the shop. Owners of shops need to move to a higher level and make money.”
Lombardozzi is president of the Coalition for Collision Repair Excellence (CCRE) and recently sold his Hudson, N.H., body shop, Automotive Collision Repair Services Inc., which he owned and operated for more than 40 years. He has been a longtime collision industry advocate who has conducted dozens of seminars to encourage shop owners to operate truly independent businesses.
Abdelmaseh is president of ECD Associates Inc. of Belmont, Mass., a marketing and management company that has served clients in the architectural and automotive glass, food service, specialty foods, precast concrete construction, and automotive mechanical and collision repair industries. He served as executive director of the Alliance of Automotive Service Providers (AASP) of Massachusetts from 2003 to 2013. Prior to that, he managed his family’s five-location auto parts and auto paint business for 20 years.