Industrywide Communication Gap - BodyShop Business

Industrywide Communication Gap

Until we develop uniform guidelines for the blending process to inform and educate insurers and information providers about what's required, ignorance will cost us productivity and profits

Since there’s been an ongoing debate within the industry about blending, I was curious to see if the Automotive Service Association (ASA) had any guidelines for it. I called Sharon Merwin, Collision Division manager at ASA headquarters and found out that while no formal guidelines are currently in place, ASA has been working extensively for the last four years on important issues that center around communication problems existing among information providers, repairers, insurers and paint companies.

Along with I-CAR and the aforementioned parties, ASA has participated in industry meetings to work on developing clear language and terminology for the blending operation process so all parties involved can help develop a set of uniform guidelines for blending issues.

“[Confusing language, terminology and nomenclature] has been a big issue that’s really affected everybody out there for a long time,” says Merwin.

ASA is currently working on spot repair vs. blend interpretations (some insurers consider them to be two different issues), blend vs. tint interpretations and numerous issues that deal with confusing language problems as they relate to information providers’ estimating systems.

ASA has also met with major paint companies. They, in turn, have shared their recommendations as to what’s required for spot repair and blending at industry meetings. The goal is to inform and educate insurers and information providers about what’s required regarding paint operations so they’ll be able to better understand the need to develop language in the estimating systems that separates and limits the reasons for blending: blend for repair, blend for color match and refinish within panel boundaries.

During an industry meeting earlier this year, information providers told ASA they were incorporating language into their systems that would prevent users from doing things like selecting a repaired panel if they were also blending. One company’s system doesn’t allow combined blend and repair operations because they feel that blending doesn’t apply to repaired panels.

It’s all about communication and clarification. For the good of the industry as a whole, isn’t it about time for all the players involved in this game to pull together and clear up the muddy waters that cost everybody productivity and profits?

With so many variables involved, unless guidelines are developed to help educate everybody on what the issues are and offer reasonable solutions for addressing them, things will probably get worse before they get better. How can shops that are “certified providers” for paint companies honor warranty program requirements if information providers’ estimating systems don’t allow for the entry of procedures that are required to meet certification criteria? How can insurers provide repair shops with workable estimates if they don’t know or understand the needs of the repairers? The muddy waters will just get muddier and deeper unless repairers and everybody else involved take an active role in making wants, needs and problems known.

You May Also Like

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews Mark Riddell, managing director of m3 Networks Limited, about how auto body shops are looked at as small businesses and easy prey for cyber attackers and what they can do to protect themselves and their customers' data.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Other Posts

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.

Body Bangin’: Why Follow OEM Repair Procedures?

Micki Woods interviews Logan Payne of Payne & Sons Paint & Body Shop on the importance of following OEM repair procedures.

Body Bangin’: Getting Paid for Calibrations

Micki Woods interviews Andy Hipwell and James Rodis of OEM Calibration on how to get started doing ADAS calibrations.