Infiniti launched a new nationwide Infiniti Certified Collision Repair Network, a comprehensive program designed to recognize and distinguish body shops that meet or exceed standards for repair work, training, equipment and delivery of Infiniti customer service, according to the automaker. The new certification program is open to both Infiniti retailer-owned and independent collision shops.
"The purpose of the certification program is to provide the resources to help ensure consistency of the repair of Infiniti vehicles on a national basis," said Carnie Colliver, senior manager, Parts and Service, Infiniti Americas. "Each Infiniti owner who comes into these certified facilities presents additional face-to-face opportunities to reinforce the Infiniti Total Ownership Experience."
The certification program will be conducted in conjunction with DuPont Performance Coatings (DPC), which will assist in the implementation of the program’s certification process, and I-CAR, which will conduct technician training.
"Facilities that have the willingness to participate in this program must have the commitment to achieve higher standards in the collision repair industry," said Colliver. "This program will be a platform to satisfy all aspects of their customers’ automotive service needs."
Infiniti says its Certified Collision Repair Facilities will be able to distinguish their facility from non-Certified repairers by an ever-expanding marketing package including but not limited to:
A shop plaque acknowledging to customers the facility is a member of the Infiniti Collision Repair Network and recognized as meeting the requirements set forth by Infiniti
Customer marketing materials explaining the benefits of using the certified shop network for repairs and the use of OEM collision parts
Exclusive website for Infiniti Certified Collision Repair Facilities to obtain program and technical information
Infiniti owner awareness marketing initiative
Shop locator for owners to identify Certified shops in their area
"The overriding goal is to provide a better customer experience with an assurance of safety through the repair process and facility standardization, and the financial preservation of the vehicle to help minimize diminished value after collision repairs," said Colliver. "Certified network collision repair facilities will deliver a professional relationship consistent with the Infiniti brand and enjoy the added prestige of being recognized by Infiniti as meeting our stringent factory standards."