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Insurance Auto Auctions First to Offer I-PAY Service Through Mobile App

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Insurance Auto Auctions Inc. (IAA) has announced that it has launched I-PAY through its IAA Buyer App for Apple, making it the first to introduce payment services for salvage buyers via an app in the industry. I-PAY offers qualified buyers with a U.S. bank account the ability to pay for vehicle purchases online, anytime, which brings added benefits to buyers as well as providers.
 
Since the IAA Buyer App first debuted in December 2011, thousands of buyers have been using the software, demonstrating its growing success with customers and an increased focus on technology in the salvage industry. The IAA Buyer App was the industry’s first buyer app to make mobile bidding available on the go. IAA has plans to introduce I-PAY for Android later in 2013.
 
In addition to I-PAY, IAA has launched a redesigned buyer landing page with enhanced functionality, offering both Android and Apple users a more efficient bidding and buying process. The improvements include new features such as “Won History” and “Lost Pre-Bids” complementing existing capabilities, which help users search inventory, access branch-specific information and track the status of vehicles. Improved financial tools also help buyers claim vehicles through a more streamlined purchasing process. These added capabilities offer users greater visibility into the auction cycle, which helps them make more informed decisions during the bidding process.
 
“Technology today is driving how we connect with our buyers and providers, and how we go to auction. It is also playing a significant role in how we measure our performance with respect to cycle time to ensure we are delivering the greatest value to our customers,” said Tom O’Brien, chief executive officer at Insurance Auto Auctions. “We are committed to constantly improving our technological capabilities to meet the growing demands of our customers and provide a best-in-class buyer experience.”
 
Apple app users can also take advantage of the redesigned branch details page, which offers a comprehensive mapping function that provides users with a faster and easier way to identify IAA locations nationwide.
 
The IAA Buyer app was designed to provide users with access to the elements and resources that are available on IAA’s website. The app includes a number of specialized capabilities including a PIN feature, which allows for easier access to the site, a variety of user-driven alerts as well as navigation features specific to both Apple and Android versions of the app.

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