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Insurance Auto Auctions Launches New Registration Site

With the new, mobile-friendly display, buyers from around the world can take part in an auction within 24 hours of registering and can complete the process online

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IAAInsurance Auto Auctions, Inc. (IAA), a business unit of KAR Auction Services, announced the launch of a newly improved buyer registration platform. With the new, mobile-friendly display, buyers from around the world can take part in an auction within 24 hours of registering and can complete the process online, without being required to fax or email documents.

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“It’s quite simple, we want to be top-of-mind, easy to do business with and provide a great experience to our buyers around the globe,” said John Kett, CEO and president, IAA. “Regardless of the technology or service we are building, the end-user is at the core of our development strategy. Today, our new buyer registration platform is streamlined, and the user interface has been completely overhauled to make registering with IAA easy, flexible and mobile friendly. In fact, we’ve nearly doubled our registrations year over year since launching the new registration platform on Sept. 1, 2015.”

The platform’s advances in efficiencies include instant upload for IDs and business licenses via scanned documents or digital images. As with all other IAA apps, the online process is built for mobility and is compatible across all devices – computers, smartphones and tablets alike.

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