Intel Employs Mathematical Formula, LeBron James to Allay Concerns over Driverless Vehicles

Intel Employs Mathematical Formula, LeBron James to Allay Concerns over Driverless Vehicles

With surveys suggesting that many drivers are wary of fully autonomous vehicles, Intel is ratcheting up its efforts to convince consumers that the technology is safe.

With surveys suggesting that many drivers are wary of fully autonomous vehicles, Intel is ratcheting up its efforts to convince consumers that the technology is safe.

The semiconductor giant, which recently went all-in on autonomous vehicles with its acquisition of Mobileye, is touting a mathematical formula that supposedly proves the safety of self-driving technology.

Developed by Mobileye CEO and Intel Senior Vice President Amnon Shashua, the formula ensures “that a self-driving vehicle operates in a responsible manner and does not cause accidents for which it can be blamed.”

“Shashua and his colleague Shai Shalev-Shwartz developed a mathematical formula that can bring certainty to the open questions of liability and blame in the event of an accident when a vehicle has no human driver,” Intel said. “Their proposed Responsibility Sensitive Safety model provides specific and measurable parameters for the human concepts of responsibility and caution and defines a ‘safe state,’ where the autonomous vehicle cannot be the cause of an accident, no matter what action is taken by other vehicles.”

If math isn’t your game, maybe LeBron James can get you to come around.

A new Intel ad features the NBA superstar marching down a corridor, as the narrator declares: “Some people are fearless. No pressure too great, no stage too big – not afraid of anything.”

James exits the building and sees a driverless vehicle pull up. When a member of his posse says, “Yo ‘Bron, your car’s here,” the Cleveland Cavaliers forward is gobsmacked. We see an initial look of panic on his face as the car whisks him away, but he soon becomes a believer.

“Intel is helping power autonomous cars you can trust, so we can all be fearless,” the narrator says.

‘Ability to Assign Fault Is Key’

Shifting back to math, Shashua recently discussed his formula and the future of driverless vehicles as he addressed the World Knowledge Forum in Seoul, South Korea.

In his talk, Shashua called upon the industry and policymakers to “collaboratively construct standards that definitively assign accident fault” when human-driven and self-driving vehicles inevitably collide. He explained that all the rules and regulations today are framed around the idea of a driver in control of the car and that new parameters are needed for autonomous vehicles.

“The ability to assign fault is the key,” Shashua explained. “Just like the best human drivers in the world, self-driving cars cannot avoid accidents due to actions beyond their control. But the most responsible, aware and cautious driver is very unlikely to cause an accident of his or her own fault, particularly if they had 360-degree vision and lightning-fast reaction times like autonomous vehicles will.”

 

You May Also Like

NABC to Host Third Golf Fundraising Event of 2024

The NABC Changing and Saving Lives Foundation will host the third golf fundraising event of 2024 Sept. 9 at Boone Valley Golf Club in Augusta, Mo.

The National Auto Body Council (NABC) Changing and Saving Lives Foundation will host the third golf fundraising event of 2024 Sept. 9 at Boone Valley Golf Club in Augusta, Mo., just outside of St. Louis. The golf fundraiser presented by Enterprise will be followed by a Recycled Rides presention at the event. Player registration is now open, and sponsorships are available.

Honda Starts Production on 2025 Honda CR-V Fuel Cell EV

The all-new CR-V e:FCEV is the first production hydrogen FCEV in the U.S. to combine an all-new U.S.-made fuel cell system with plug-in EV charging capability.

I-CAR Launches I-CAR Academy New Early Career Tech Program

I-CAR Academy is the first industry-neutral, comprehensive early career program designed specifically to attract, train and retain technicians.

Spanesi Offers Technical Training at U.S. Headquarters

Spanesi is offering training courses from factory-trained individuals at its U.S. headquarters in Naperville, Ill.

SCRS Announces Repairer Driven Education Registration Now Open

RDE is the most comprehensive collision repair education series of the year, delivered live at the SEMA Show and then made available online for the industry.

Other Posts

IIHS Survey: Most Drivers OK with Anti-Speeding Tech in Vehicles

More than 60% of drivers would find it acceptable if their vehicle provided an audible and visual warning when they exceeded the posted speed limit.

TEXA Releases IDC5 CAR 76.6.0 Software Update

Innovation of the TEXA IDC5 software is focused on new vehicle coverage as well as new diagnostic feature functionality.

Crash Champions Expands Idaho Service

Crash Champions has announced the addition of its 11th Idaho location.

NABC Donates Recycled Ride to S.C. Army Widow

The NABC, GEICO and Better Collision recently donated a refurbished vehicle to the widow of a deceased military veteran.